Digital Marketer & Videographer

About the Company

ABAYATH is a dynamic and expanding brand situated in Qatar, dedicated to delivering products and services that blend contemporary aesthetics with local cultural influences. The organization emphasizes creativity, compelling visual storytelling, and effective engagement with customers through online channels. ABAYATH aims to establish a strong and recognizable brand presence by consistently executing marketing strategies, generating engaging content, and fostering community connections. Team members are encouraged to contribute innovative ideas, collaborate across departments, and support the company's long-term development.

Role Overview

This full-time position, based onsite in Qatar, combines the responsibilities of a Digital Marketer and Videographer. The successful candidate will design, implement, and oversee digital marketing campaigns across various social media and digital platforms to boost brand visibility and enhance customer interaction. Key functions include producing video content tailored for platforms such as Instagram, TikTok, YouTube, and the corporate website while adhering to brand standards and marketing objectives.

Daily duties involve managing social media pages, enhancing content engagement and reach, analyzing website and campaign analytics, orchestrating promotional activities, and collaborating with the design and sales teams to support and execute marketing plans. Keeping pace with emerging digital trends, experimenting with new formats, and reporting campaign outcomes to guide future strategies are also important aspects of the role.

Qualifications

• Proven expertise in digital marketing with experience in online campaign planning and execution.
• Strong command of social media marketing across platforms including Instagram, TikTok, Facebook, and YouTube.
• Experience with lead generation techniques and web analytics to convert online engagement into customer acquisitions.
• Proficient in video production processes, encompassing filming, lighting setup, sound recording, and editing using software like Adobe Premiere Pro, Final Cut Pro, or equivalent tools.
• Skilled in content creation with abilities in scripting, storyboarding, and crafting visual narratives suited for digital media.
• Prior experience in digital marketing and videography is preferred, particularly within retail, fashion, or consumer brand sectors.
• Familiarity with graphic design applications (such as Adobe Photoshop and Illustrator), basic photography skills, and understanding of SEO best practices are advantageous.
• Excellent communication skills, high attention to detail, ability to work onsite in Qatar, and fluency in English are mandatory; knowledge of Arabic is considered an asset.