Demand Generation Manager

About the Role

This opportunity is with a partner company seeking a Demand Generation Manager based in Canada to lead impactful demand generation efforts within a rapidly growing B2B technology business. The role involves devising and implementing multi-channel marketing strategies to drive qualified sales pipelines and accelerate revenue. It blends strategic planning with hands-on campaign management and performance analysis, requiring cooperation closely with sales and leadership to align marketing with company goals.

Key Responsibilities

• Design and implement a comprehensive demand generation strategy across paid, owned, earned, and lifecycle marketing channels.
• Plan and execute integrated campaigns aimed at generating pipeline growth and revenue acceleration.
• Oversee paid acquisition campaigns on platforms such as LinkedIn Ads, Google Ads, and other digital advertising venues.
• Develop and optimize email marketing, lead nurturing initiatives, and marketing automation workflows.
• Collaborate with sales teams to ensure marketing efforts support revenue objectives and pipeline targets.
• Refine landing pages and conversion processes to enhance campaign effectiveness and lead capture.
• Evaluate campaign outcomes using marketing and sales data, identifying areas for continuous improvements.
• Create dashboards and reporting systems tracking metrics like pipeline contribution, conversion rates, cost per lead, customer acquisition cost, ROI, and campaign impact.
• Work alongside internal and external teams to deliver effective marketing programs.
• Keep updated on marketing trends, AI-driven tools, and best practices to boost performance.
• Assist in establishing scalable marketing processes supporting sustainable growth.

Candidate Requirements

• Minimum 5 years of experience in B2B demand generation, growth or digital marketing.
• Proven track record in designing and executing campaigns that deliver measurable pipeline and revenue growth.
• Experience marketing SaaS, technology, or other B2B products or services.
• Proficient in managing paid media on platforms including LinkedIn Ads and Google Ads.
• Strong knowledge of marketing automation tools, especially HubSpot or equivalents.
• Experienced using CRM and marketing analytics tools for campaign performance assessment.
• Solid understanding of lead generation, nurturing strategies, conversion rate optimization, and full-funnel marketing concepts.
• Analytical mindset capable of extracting insights from data to guide decision-making.
• Excellent project management, communication, and teamwork capabilities.
• Ability to operate autonomously and prioritize tasks efficiently in a remote, high-growth setting.
• Familiarity with Account-Based Marketing (ABM) approaches is advantageous.
• Knowledge of Salesforce or other CRM platforms is a plus.
• Experience with AI marketing tools, SEO, content marketing, or supporting sales development teams is beneficial.

Benefits and Compensation

• Competitive annual salary ranging from $80000 to $95000 CAD, with performance-related bonuses.
• Comprehensive health insurance package.
• Generous paid leave and company-recognized holidays.
• Fully remote position with flexible work arrangements across Canada.
• Opportunity for significant ownership in shaping marketing functions and direct contribution to company growth.
• Work within a collaborative, growth-oriented team and leadership environment.
• Prospects for professional development in an expanding organization.

Additional Information

This listing is managed on behalf of the hiring partner who oversees applications and subsequent processes directly. Applications are reviewed using AI-supported methods to ensure fairness and relevance, but final hiring decisions rest with human management. Candidate data is processed in compliance with privacy laws and applicants may request access or amendment of their personal information at any time.