Creative Strategy Analyst - Grapevine

About Grapevine at New Engen

New Engen is a digital marketing agency dedicated to helping brands grow both in size and intelligence. We create impactful campaigns by integrating media, creative, analytics, influencer, and retail strategies that span the whole customer journey. Grapevine is New Engen's scalable platform enabling brands to quickly license third-party creator content by leveraging a network of 800+ creators for effective social ad campaigns targeting direct-to-consumer brands.

Role Overview and Responsibilities

As a Creative Strategy Analyst, you will spearhead the creation of performance-focused creative strategies across paid media channels such as Meta, TikTok, and YouTube. You will interpret brand objectives and market insights to craft impactful campaign ideas aimed at resonating with target audiences and boosting key performance indicators.

You will be responsible for generating innovative campaign concepts based on research, trend analysis, and content review, continually exploring new formats and messaging approaches to enhance campaign effectiveness. Crafting clear, actionable creative briefs to guide the production teams in developing high-quality visual and written materials will be crucial, including developing scripts, hooks, shot lists, and messaging frameworks consistent with brand voice.

You will work in collaboration with internal teams to oversee the creative process from ideation through production and post-production, providing direction on visuals and storyboards to ensure compelling video and static advertisements. Analyzing performance data such as CPA, ROAS, CTR, and CVR will allow you to optimize creative assets, refine messaging, and suggest improvements to advertorial landing pages to maximize campaign outcomes.

Building strong working relationships across Brand Success, design, and cross-functional groups will be essential for aligning creative direction with campaign objectives, contributing ideas, and ensuring cohesive and high-performing marketing efforts.

Candidate Requirements

• 1 to 3 years of experience in creative strategy or developing performance-oriented content within the DTC or ecommerce sectors.
• Proficiency in creating visual advertising concepts, including video and static formats, with knowledge of hooks, storyboarding, and effective calls-to-action that drive engagement and results.
• Hands-on experience with creative software tools like Figma or Canva and video editing applications such as CapCut or Adobe Premiere.
• Familiarity with project management platforms (e.g., Asana, Monday.com) to organize deliverables, timelines, and creative workflows.
• Strong grasp of digital marketing practices and consumer trends, with curiosity about how evolving content and platform technologies influence brand growth.
• An entrepreneurial spirit keen on experimentation and iterative improvement of creative concepts in a dynamic environment.
• Excellent organizational and project management capabilities, managing multiple deadlines while maintaining meticulous attention to detail.
• Effective written and visual communication skills, capable of simplifying complex ideas into engaging creative instructions.
• Collaborative mindset to foster positive relationships within fast-paced, creative teams.
• A positive, inquisitive attitude that brings enthusiasm, creativity, and fun while upholding high work standards.
• Note: Grapevine requires full-time employees based in New York to be present in the Union Square office four days per week.

Compensation and Benefits

• Competitive salary ranging from $70,000 to $80,000 annually, depending on experience and qualifications.
• Comprehensive medical, dental, vision insurance along with short and long-term disability, life and AD&D coverage.
• 401(k) plan with employer matching contributions and Health Savings Account (HSA) with employer contributions.
• Flexible vacation and paid time off policies.
• Paid maternity and paternity leave along with paid holidays.
• Flexible remote and office work schedule.
• Casual and welcoming office culture.
• Engaging company events and off-site gatherings.

Additional Information

New Engen values creative collaboration and culture with offices in Seattle, New York, and Northwest Arkansas, but also supports a remote workforce nationwide. Grapevine hires full-time personnel in New York with a hybrid work model requiring in-office presence 4 days weekly. Applicants should be alert to fraudulent job offers; New Engen does not charge fees at any hiring stage and communicates only through official email channels. For concerns regarding authenticity, contact the company's people team directly.