Creative Director – Social Media & Content

Overview

We are searching for a highly skilled Creative Director specializing in social media and content, ideally from backgrounds in TV, entertainment, film, or related media sectors. This role demands a leader capable of overseeing creative initiatives and working collaboratively with multiple teams to deliver engaging social campaigns.

Key Responsibilities

• Provide inspired creative leadership to shape the network’s social media campaigns alongside the Vice President of Social Media & Content.
• Supervise the creation, publishing, and community management for assigned original show programming social channels.
• Direct all content elements on social accounts, from developing creative briefs through to final execution.
• Engage with internal teams and external vendors to design campaigns throughout a show's lifecycle while ensuring consistent brand voice.
• Develop inventive social media strategies aligned with brand goals.
• Manage off-site marketing shoots in partnership with Marketing Production and attend promotional events.
• Lead influencer marketing efforts, including strategy, influencer selection, collaboration, and negotiations.
• Prepare presentations for senior leadership, external stakeholders, and show talent focusing on creativity.
• Collaborate on paid media campaigns on social platforms, offer feedback on targeting, and monitor deliverable quality.
• Analyze social media metrics to meet engagement and community growth objectives over campaigns and quiet periods.
• Manage community interactions ensuring on-time content publishing and adherence to tone and style guidelines.
• Work closely with operations leadership to devise timelines and deadlines for all social media projects and deliverables.
• Implement strategies to enhance follower engagement and retention across channels, while managing account security and setup.
• Be prepared for limited travel requirements related to job responsibilities.

Qualifications

• At least five years of experience in digital or social media marketing at a manager level or higher.
• A college degree is preferred but not mandatory.
• Strong creative acumen with excellent judgment and writing skills.
• In-depth understanding of social media trends and communities, including major platforms such as TikTok and Instagram, with knowledge of their latest features.
• Competent in using Mac, PC, iOS, Android systems, and web-based applications.
• Passionate about emerging technologies and trends in social media.

Ideal Candidate Traits

• Proven leadership experience managing campaigns and diverse teams.
• Ability to adapt quickly to new roles and environments with minimal transition time.
• Creative and strategic thinker who works well in a hands-on capacity.
• Collaborative, positive attitude with a willingness to participate in different tasks.
• Comfortable with content themes aligned with FX-style programming.
• Prepared to travel occasionally as needed.