Creative Director

About Activate

Activate is revolutionizing entertainment by merging gaming, fitness, and social interaction into one dynamic experience, currently expanding across Canada, the US, and worldwide. Their innovative offerings challenge participants to engage physically and mentally alongside friends, blending excitement with teamwork.

Role Overview

As one of the fastest-developing location-based entertainment brands in North America, Activate seeks a Creative Director to own and evolve the brand's creative vision. This senior leadership position entails codifying and scaling Activate’s distinctive brand assets, developing global creative toolkits adaptable across multiple markets, and maintaining consistent brand application across all channels. The role also includes managing the relationship with the creative agency to deliver breakthrough marketing campaigns that capture consumer attention and elevate Activate's positioning.

Key Responsibilities

• Develop and expand the unique Activate brand asset system.
• Create a comprehensive global creative toolkit including assets, templates, and guidelines for corporate and partner use.
• Ensure consistent brand application in all touchpoints: in-store, online, social media, and partnerships.
• Lead and maintain Activate's creative standards and enforce them globally.
• Manage collaboration with Activate’s external creative agency, directing briefs and upholding quality to generate impactful campaigns aligned with brand objectives.
• Recruit, lead, and nurture the in-house creative team consisting of design, video, social, and production specialists.
• Adapt agency-produced campaigns internally to ensure consistent execution across all channels, markets, and stores swiftly and efficiently.
• Oversee the organic social media content calendar, translating cultural trends into brand-aligned, timely content.
• Leverage data-driven insights to optimize creative performance, discontinuing ineffective efforts and refining promising ideas.
• Utilize AI technologies for ideation, production, and adaptation to enhance speed, volume, and reach of creative output.

Qualifications

• Minimum 7 years of experience leading creative efforts within consumer-facing brands such as entertainment, retail, hospitality, fitness, or lifestyle sectors.
• Proven experience partnering with creative agencies to develop standout campaigns by crafting briefs, setting standards, and ensuring excellence.
• Demonstrated leadership in managing an in-house team to effectively scale agency campaigns across diverse channels and markets.
• Experience designing or expanding brand asset systems and enforcing consistent application.
• Proficiency in building global creative toolkits utilized by franchisees, joint ventures, or multi-location operations.
• Strong capability in treating creative output as performance-based, including A/B testing in markets, analyzing results, and refining strategies accordingly.
• Hands-on knowledge of integrating AI tools to transform creative production, ideation, and adaptation workflows.

Benefits

• Attractive salary package.
• Comprehensive benefits program.
• Paid vacation and time off.
• Relaxed dress code.
• Employee discounts.
• Convenient on-site parking.

Additional Information

Activate strongly supports equal employment opportunities and is committed to accommodating individuals with disabilities throughout the employment process. Reasonable accommodations can be requested by contacting HR via email. While all applicants are appreciated, only those selected for interviews will be notified.