Creative / Ad Designer

About the Role

At numu, we are transforming how mobile game studios grow by integrating the entire user-acquisition process into one AI-driven platform that combines creativity, campaign management, and optimization with human insights. As a Creative / Ad Designer working remotely, you'll have the autonomy to influence how game advertising evolves worldwide, bring fast-paced innovation, and see your creative efforts directly impact live campaigns.

Key Responsibilities

• Create compelling ad content for mobile games, including both static images and interactive playable concepts, blending art with performance marketing goals.
• Rapidly iterate on ad hooks, variations, and end cards using performance data to optimize conversion rates.
• Ensure that all creative materials remain true to the game's brand identity, art style, and characters.
• Collaborate closely with growth and data teams to translate successful creative elements into new campaigns.
• Contribute to defining and maintaining the creative quality standards that guide numu's AI evaluation layer.
• Produce various size and format versions of creative assets to suit different advertising placements, including vertical, square, and horizontal formats.

Candidate Profile

• Possess a Bachelor's degree in design or a related discipline, or have an equivalent professional portfolio demonstrating relevant skills.
• At least 2 years of professional experience designing advertising or marketing creatives, preferably with a background in gaming or performance marketing.
• Demonstrate strong visual design capabilities and craftsmanship.
• Ability to work efficiently under pressure and adapt creatives based on analytical data.
• Fluent English communication skills, both written and spoken.
• Effective teamwork and communication abilities with a collaborative mindset.
• Additional advantages include experience with playable ads or HTML5, motion graphics design skills, or firsthand user acquisition knowledge.