Copywriter - Global Creative

About the Role

HelloFresh Group seeks a skilled mid-level copywriter to join its in-house creative studio in Berlin. The position involves crafting compelling copy ranging from catchy headlines to strategic calls-to-action that convert potential customers, focusing heavily on digital media content designed to challenge existing brand perceptions and fuel future growth.

The work primarily targets mid- and lower-funnel marketing assets applied across multiple platforms such as CRM, paid and organic social media, display advertising, flyers, packaging, and landing pages, while occasionally contributing to brand development tasks. The ideal candidate excels at using concise, impactful language to establish trust, evoke interest, and encourage action, paying meticulous attention to detail.

Reporting to the Associate Director of International Content Strategy, this role collaborates closely with both local and international stakeholders within the Global Creative team.

Key Responsibilities

• Create engaging and imaginative copy across diverse touchpoints aligned with brand strategies and commercial objectives
• Suggest bold, innovative copy concepts to enhance visibility and encourage brand engagement, especially on social media channels
• Embue brand voice consistently throughout deliverables
• Coordinate messaging priorities, benefits, and validation points with stakeholders
• Collaborate with designers to develop marketing materials for digital and physical platforms, including static banners and dynamic videos
• Meticulously proofread all written material
• Manage content workflows via Google Suite, Jira, and additional systems to ensure seamless delivery to stakeholders and localization teams
• Work onsite at HelloFresh's Creative Studio in Moabit at least three days per week (Monday through Wednesday)

Candidate Profile and Experience

• Based in Berlin and available for full-time work
• Bachelor's or master's degree from a respected university in Communications, Marketing, Creative Writing, or similar disciplines
• Minimum three years of experience in copywriting or communications, preferably within the food or technology sectors
• Exceptional command of English copywriting characterized by clarity, confidence, and simplicity
• Proficiency in utilizing AI tools to generate ideas, compose copy, and customize messaging for various channels
• Demonstrated experience writing content for paid social platforms (Instagram, Facebook, TikTok), digital display ads (Google Ads, YouTube), CRM, landing pages, and GEO/SEO optimized materials
• Familiarity with brand guidelines and tone of voice documentation
• Ability to efficiently manage multiple projects and brands simultaneously, adapting tone and strategy accordingly
• Strong time management skills and capability to engage numerous stakeholders effectively
• Track record of meeting objectives while managing project scope, timelines, quality, and risks
• A strong genuine interest in food and cooking
• Additional language skills in German, French, Swedish, Norwegian, Danish, or Dutch considered advantageous

What HelloFresh Offers

• Opportunity to be part of a rapidly growing European tech company with a global workforce representing over 90 nationalities
• Competitive salary and benefits including a subsidized pension scheme, relocation support for Berlin, and a hybrid working option
• Exclusive discounts on HelloFresh meal kits and office meals
• Investment in professional growth through an annual personal learning and development budget, German language learning allowance, and access to the HelloFresh Academy
• Comprehensive wellness benefits such as mental health support, convenient transport perks, 24/7 gym access, wellbeing platforms like Headspace and Spill, sabbatical leave options, and family-friendly policies

Application Process

Candidates are encouraged to send a detailed application including salary expectations and earliest availability. Applications are reviewed within five business days.