Content Strategist - Social Media Manager

About the Team and Role

Join a dynamic team dedicated to transforming how people find and live in homes, focusing on the evolving rental marketplace. The Rentals division aims to be the leading platform connecting renters with property managers and owners nationwide, addressing urgent housing challenges through innovative solutions.

Key Responsibilities

• Manage and publish 4-5 weekly posts on LinkedIn and Facebook, maintaining active community engagement by monitoring posts and swiftly responding to comments and messages.
• Create and optimize a range of content including static and video pieces, overseeing creative direction and production processes.
• Plan and execute A/B tests on content formats and copy to improve channel performance continuously.
• Capture live event content and develop dedicated social plans to support product launches, campaigns, and industry events.
• Collaborate cross-functionally with Communications/PR, Brand, Events, Lifecycle, Frontline, and Sales teams to ensure cohesive content and timely approvals.
• Conduct ongoing social listening using advanced tools to gather audience insights, especially for the "Melissa" segment, sharing real-time feedback with stakeholders.
• Provide monthly performance analytics to guide strategic content decisions and adjustments.

Qualifications

• 3 to 5 years managing B2B social media channels, with strong expertise on LinkedIn.
• Proven skills in video content creation from concept through production.
• Experience with social listening tools like Sprinklr or equivalent.
• Outstanding copywriting ability with adaptability in voice and tone for different audiences.
• Competence in leveraging AI for creative production, reporting, and workflow enhancements.
• Capability to work independently, handle multiple priorities, and maintain quality in a fast-moving environment.
• Experience managing complex content approvals with multiple stakeholders.

Advantages

• Background in real estate, proptech, or related B2B sectors.
• Knowledge of property management or multifamily housing industries.
• Experience supporting event-driven social media strategies and capturing content live onsite.
• Data-driven approach with comfort in using metrics for content optimization.