Brand Manager

About the Role

A leading company in the FMCG sector is seeking a Brand Manager to lead the creation and execution of innovative brand strategies. The Brand Manager will oversee brand development and ensure consistent quality across all touchpoints, including advertising, promotional activities, social media, marketing campaigns, and internal communications.

Key Responsibilities

• Enhance brand recognition, positioning, and reputation in the market.
• Design and execute annual marketing plans aimed at driving brand growth and achieving business goals.
• Manage the marketing budget and optimize investments in media, consumer activations, and promotional events.
• Conduct market, consumer behavior, and competitor analyses to identify new opportunities.
• Develop and implement marketing strategies aligned with company objectives.
• Ensure brand standards are consistently maintained across all communications and promotional materials.
• Collaborate closely with the sales team to translate marketing strategies into tangible results.
• Monitor and analyze marketing campaign performance to identify areas for improvement.
• Propose and implement creative ideas that boost customer engagement and loyalty.
• Oversee the brand's financial performance (P&L) and optimize results against competitors.
• Prepare regular reports on brand performance, key performance indicators (KPIs), and strategic recommendations.

Qualifications and Skills

• University degree in Marketing, Business, or a related field; Master's or MBA is an advantage.
• Strong proficiency in English; certifications such as IELTS, TOEFL, or TOEIC are beneficial.
• Advanced skills in Microsoft Office (Excel, PowerPoint, Word, Outlook).
• Good knowledge of digital marketing, platforms, and analytical tools.
• Excellent verbal and written communication skills.
• Strong organizational and project management capabilities.
• Analytical mindset with the ability to interpret data and translate it into effective strategies.
• Up-to-date awareness of marketing trends and industry developments.
• Good teamwork and collaboration skills.
• Valid driving license.