Brand Manager

About Sonic Automotive

Sonic Automotive is a nationally recognized automotive retailer operating franchised dealerships across the country. Representing over 20 automotive brands—primarily luxury and import—the company is dedicated to delivering an unmatched experience to its guests and team members. Employees enjoy modern facilities, award-winning training, strong career development opportunities, and technology-forward work environments featuring tools like iPads and iPhones. Sonic offers excellent benefits including medical, dental, vision, HSA, and a 401k with a 4% match alongside paid time off. Team collaboration and peer recognition are actively encouraged.

Why Join Us

• Contribute to enhancing digital customer experiences within a dynamic industry.
• Be part of a collaborative team passionate about innovation and customer-centric solutions.
• Work directly on products and initiatives that influence both customer engagement and business success.

Role Overview

The Brand Manager's key responsibility is to foster sustainable growth for one or more Original Equipment Manufacturer (OEM) brands at Sonic dealerships. This involves developing and implementing superior marketing strategies aimed at expanding new and used vehicle sales, service market share, brand equity, and loyalty. The role entails close collaboration with senior OEM marketing executives and internal stakeholders, analyzing competitive and consumer insights to inform initiatives, managing brand marketing direction, and driving all OEM Brand targets to market leadership.

Primary Responsibilities

• Maintain and strengthen high-level relationships with OEM marketing leaders (CMOs, VPs), aligning OEM and dealership marketing efforts including Tier 1-3 campaigns and co-op programs.
• Identify local market opportunities and craft targeted marketing plans to boost market share across stores, utilizing store performance, benchmark data, and competitor analysis.
• Lead used vehicle marketing efforts to help meet company-wide goals of 100 pre-owned sales per month, focusing on inventory exposure and customer engagement.
• Develop and execute fixed operations marketing plans that increase service lane traffic and customer retention leveraging customer data and service performance metrics.
• Oversee brand identity and customer experience consistency across stores, aligning messaging, store culture, and reputation to Sonic and OEM brand values.
• Guide brand compliance, messaging, and community involvement while managing brand marketing budgets and co-op fund utilization effectively.
• Monitor and ensure dealership websites remain accurate, competitive, and aligned with business objectives.
• Stay informed on consumer behavior, market trends, and competitor activity to adapt brand and marketing strategies accordingly.
• Support local events, sponsorships, and partnerships that boost brand and store presence in the community.

Qualifications

• Bachelor's degree in marketing, business, or a related field.
• Minimum of 5 years of relevant marketing experience including brand strategy development and execution.
• Experience managing marketing budgets and evaluating brand performance metrics.
• Familiarity with automotive retail industry dynamics.
• Exceptional verbal and written communication skills with strong organizational ability.
• Proficiency in Microsoft Office Suite.
• Strong analytical skills, capable of interpreting complex data and deriving actionable insights.
• Collaborative team player accountable for meeting defined responsibilities.

Physical and Work Environment Requirements

• Extended desk sitting requiring good posture; occasional lifting of paperwork over 20 pounds.
• Visual requirements include corrected 20/20 acuity due to detailed computer work.
• Workplace noise may sometimes be loud, requiring focus amidst background distractions.
• Periodic exposure to automotive-related chemicals and fumes necessitating adherence to safety protocols and protective measures.

Additional Information

Join a leading automotive retailer and seize the opportunity to grow your career with a company committed to success, innovation, and team development. Apply now to be part of our outstanding team.