Associate Manager, Marketing Programs & Customer Lifecycle

Role Overview

We are looking for an Associate Manager to develop, implement, and continuously improve data-driven marketing programs that engage customers throughout their entire journey. This role focuses on enhancing key areas such as onboarding, adoption, retention, renewal preparedness, as well as cross-selling and upselling opportunities by translating customer insights and campaign analytics into effective lifecycle marketing strategies.

Key Responsibilities

• Design and oversee marketing programs targeting various customer lifecycle phases including onboarding, activation, engagement, retention, renewal, and advocacy.
• Create detailed customer journey maps and communication schedules customized by segment, stage, persona, and business goals.
• Shift marketing efforts from sporadic campaigns towards structured, persistent lifecycle initiatives that drive customer value and revenue growth.
• Identify essential customer milestones and triggers to deliver timely, relevant messaging through appropriate channels.
• Utilize customer and CRM data to define targeted cohorts and prioritize program initiatives based on lifecycle stage, product use, industry, account size, engagement levels, and renewal risks.
• Collaborate with analytics and sales operations teams to analyze dashboard metrics, customer health, funnel data, and campaign results, transforming insights into actionable marketing programs and sales triggers.
• Plan and execute multi-channel marketing campaigns using emails, landing pages, webinars, customer portals, and sales-related touchpoints.
• Manage marketing automation tools and CRM systems to develop personalized nurture paths, trigger-based campaigns, scoring models, and communication governance frameworks.
• Coordinate with content and branding teams to produce assets such as guides, case studies, renewal kits, and campaign microsites.
• Establish and track success metrics including engagement, conversions, pipeline influence, renewal readiness, customer satisfaction, and revenue impact.
• Regularly monitor campaign effectiveness, identify trends, and implement optimization recommendations based on data.
• Lead communication among diverse teams to ensure timely delivery and scalability of marketing programs while handling scheduling, dependencies, and risk management.
• Support sales enablement through resources such as call scripts and lead management tools, and drive continuous improvement in marketing workflows and governance.

Qualifications and Skills

• Bachelor’s degree in Marketing, Business, Communications, Data Analytics, or related field.
• 4 to 6 years of experience in lifecycle marketing, demand generation, marketing operations, or CRM-driven customer engagement.
• Proven ability to build and manage multi-touch marketing campaigns and nurture programs.
• Strong proficiency with customer data analysis, segmentation, and marketing performance reporting.
• Experience with CRM and marketing automation platforms like Salesforce, Pardot, Marketo, or HubSpot.
• Familiarity with business intelligence and analytics tools such as Power BI, Tableau, and Google Analytics.
• Excellent project management skills to handle multiple concurrent programs and stakeholder expectations.
• Effective communication skills for creating briefs, campaign messaging, and stakeholder presentations.
• Experience supporting sales teams with lead handover and pipeline tracking is advantageous.
• Experience in B2B marketing within technology, SaaS, managed services, print solutions, or digital transformation is a plus.