Assistant Manager – Performance Marketing

About the Role

We are seeking a dedicated performance marketer to take full ownership of a product’s paid acquisition efforts across platforms including Google Search, YouTube, Meta, and emerging channels like Snapchat. This role requires translating business objectives into comprehensive and effective acquisition strategies that drive measurable growth.

Key Responsibilities

• Lead and manage paid advertising campaigns end-to-end, from initial setup through scaling, across multiple platforms.
• Develop detailed, channel-specific plans aligned with monthly lead generation targets.
• Oversee campaign budgets, pacing, customer acquisition cost (CAC), and lead volume to ensure optimal performance.
• Analyze the full marketing funnel, connecting metrics from ad platforms through landing pages, CRM systems, and sales processes to detect and address drop-offs and maintain lead quality.
• Collaborate closely with marketing communications, creative, analytics, and technology teams to enhance messaging and campaign assets based on funnel insights.
• Design and execute rigorous A/B testing strategies involving creatives, formats, audience segments, and landing pages.
• Diagnose and resolve issues such as low ad delivery, increasing cost-per-lead, and declining lead quality promptly.
• Identify behavior, intent, and geographical trends to uncover new growth opportunities.
• Ensure all tracking tools including pixels, conversion setups, and event monitoring are accurately implemented and functioning properly.
• Regularly audit UTM parameters and ensure seamless data flow from advertising channels to landing pages and CRM systems.
• Create weekly performance dashboards highlighting successes, challenges, anomalies, and actionable recommendations.
• Provide thoughtful insights on advertising effectiveness, user motivations, and campaign messaging to drive continuous improvement beyond mere reporting.

Candidate Profile

• 2 to 3 years of direct experience managing paid campaigns on Google Search, Meta, YouTube, and Snapchat.
• Strong analytical ability to interpret campaign data and derive meaningful conclusions rather than just presenting data.
• Experience handling full-funnel lead generation campaigns with a focus on optimizing quality and volume.
• A proactive mindset comfortable with experimenting and working in a fast-moving environment.
• High sense of accountability and commitment towards achieving monthly performance targets.

Preferred Qualifications

• Prior experience in sectors such as EdTech, FinTech, or HealthTech is an advantage.
• Familiarity with Google Analytics 4 (GA4), Looker dashboards, and CRM data integrations.
• Knowledge of A/B testing principles and statistical significance.
• Comfortable using Google Sheets and basic data visualization tools.

What You Will Gain

• Ownership of a significant product with substantial budget responsibility.
• The freedom to innovate rapidly, embracing a fail-fast, learn-fast approach to optimize campaigns.
• Direct influence on the growth path of flagship programs within the company.

Who Should Apply

• Individuals motivated by growth and learning.
• Self-driven professionals who enjoy solving problems independently.
• Aspirants aiming to progress into performance management roles within 18 to 24 months.
• Enthusiasts excited by scaling campaign volume while continuously improving quality weekly.