ASO Manager

About Apperito

Apperito is a rapidly expanding global IT firm headquartered in the Czech Republic with a diverse workforce from nine different countries. Our core expertise lies in scaling mobile applications by employing innovative strategies to achieve exceptional growth for our clients. We emphasize cultivating a results-driven and ambitious team culture, where every team member's ideas are respected and contribute to our collective progress.

Role Overview

As an ASO Manager, you will play a vital role in enhancing the visibility and performance of mobile applications in app stores by optimizing metadata, analyzing competitors, and driving organic traffic growth through data-driven strategies.

Key Responsibilities

• Gather and develop comprehensive semantic cores in multiple languages to target diverse markets.
• Optimize app metadata to improve search rankings and user engagement.
• Conduct competitive analysis of ASO strategies employed by rival applications.
• Formulate and test hypotheses aimed at increasing organic user acquisition.
• Evaluate the success of optimization efforts and prepare detailed reports on performance metrics.
• Create clear technical requirements for designers to enhance graphic elements related to app presentation.

Candidate Requirements

• Strong understanding of the algorithms used by App Store and Google Play for app ranking and visibility.
• Experience with ASO analytic tools and platforms to monitor and refine app promotion strategies.
• Proficiency in conducting A/B testing for various graphic assets such as icons, screenshots, and videos.

Benefits and Work Environment

• An informal yet professional workplace surrounded by a team of experts committed to excellence.
• Opportunities for continuous career growth and skill development.
• Company-sponsored participation in industry events including conferences, seminars, and training sessions.
• Regularly organized team-building activities outside the office setting.
• Flexible and supportive working conditions allowing remote work or attendance at offices.
• Access to a modern, comfortable office located in Prague city center, featuring a terrace and complimentary coffee and snacks.
• Assured conditions that enable efficient and productive work.