Area Sales Manager

Role Overview

The Area Sales Manager will oversee sales growth initiatives, distributor and retailer network management, and target achievement throughout the Medinipur region. This position demands strong market execution capabilities, leadership, and effective relationship management.

Key Responsibilities

• Consistently meet or exceed monthly, quarterly, and annual sales objectives for the territory.
• Select, manage, and nurture relationships with distributors and channel partners.
• Enhance numeric and weighted distribution in both General Trade and Modern Trade segments.
• Ensure that products remain available and well-promoted within the markets.
• Lead and support Sales Officers and Sales Representatives through coaching and performance monitoring.
• Implement company sales strategies and promotional campaigns effectively.
• Keep track of competitor behavior, pricing strategies, and changes in the marketplace.
• Formulate detailed territory business plans aimed at expanding market share.
• Carry out regular visits to retailers, wholesalers, and distributors to maintain engagement and monitor market conditions.
• Manage prompt collection of outstanding payments to ensure healthy cash flow.
• Prepare and maintain comprehensive sales reports, market intelligence data, and management information systems (MIS).
• Build and maintain strong relationships with pivotal customers and stakeholders for sustained business growth.

Key Performance Indicators (KPIs)

• Percentage achievement of sales targets.
• Growth in distribution reach and penetration.
• Increase in overall market share.
• Product availability in targeted markets.
• Number of new outlets added.
• Efficiency in collections and payment follow-ups.
• Effectiveness and productivity of the sales team.

Eligibility Criteria

Applicants must hold a graduate degree in any discipline.