Area Manager - HDFC BB - Puducherry

Role Overview

The position aims to generate insurance business from designated relationship and channel partners within a specific area or zone. The objective is to persuade these partners to encourage their customers to invest in Birla Sunlife Insurance. The role includes overseeing pre-sales and post-sales support and customer service for both partners and clients, along with managing a dedicated team. A key focus is not only meeting targets but also ensuring consistent quarterly business growth.

Context and Challenges

This role requires deriving insurance business specifically linked with unit-linked policies sold through a channel affiliated with HDFC Branch Banking's open architecture model, which has its own strategic priorities. Balancing process compliance with channel partner expectations and managing the inherent market volatility associated with unit-linked insurance products are primary challenges.

Key Responsibilities

• Consistently engage with channel partners and branch heads to drive insurance sales and maintain effective communication.
• Map key decision-makers and ensure relevant information is shared with Regional and Zonal Heads.
• Utilize organizational reward and recognition activities aggressively to motivate sales teams and partners.
• Innovate branch-level activities that help increase customer reach and insurance penetration.
• Facilitate smooth execution of sales processes by communicating any changes in rules or procedures through training modules.
• Ensure seamless handling of sales calls, policy issuance, and complaint resolution without operational disruptions.
• Manage relationships across different levels within the bank to achieve desired sales outcomes.
• Maintain thorough knowledge of bank and insurance products to meet client needs effectively.
• Identify and develop new business opportunities to maximize regional productivity and revenue.
• Focus on Full Life Sales review to drive activation rates and policy values with specific targets such as 40% activation and two cases per active customer with an average ticket size of ₹50,000.
• Maintain product sales mix targets: 50% traditional, 40% unit-linked plans, and 10% term insurance.
• Strive to generate at least 15% more business compared to competitors like TATA by providing input on product development and sales strategies.
• Identify training needs for in-house and partner teams to enhance sales effectiveness.
• Regularly monitor and scrutinize business quality and share insights with supervisors.
• Manage welcoming customer communications and ensure timely renewal of policies through active query resolution to meet company persistency standards.