Viral Creative Producer

About Ramp

Ramp develops smart financial infrastructure integrated within every dollar businesses spend. Handling over $200 billion in annualized transactions across 70,000+ companies, Ramp automates payment authorization, risk detection, spend categorization, and book closing processes. The challenges are high-stakes and data-intensive.

Ramp seeks individuals with high initiative and urgency — valuing practical building experience over formal education. Every team member takes ownership of problems and delivers impactful decisions shaping the company's future. Customers typically see a 5% cost saving and 16% revenue growth in their first year.

If you want to influence how companies manage billions of dollars, Ramp is the place to be.

Role Overview

This role focuses on creating viral marketing stunts that earn attention rather than buying it. Ramp has executed notable campaigns, including one featuring Brian Baumgartner that amassed hundreds of millions of views and received industry recognition. The company is looking for a producer who combines internet-savvy creativity with operational discipline to deliver impactful viral moments.

Note: This is not a typical creative producer role focused on standard marketing content but one that demands proven success in generating viral online impact.

Key Responsibilities

• Manage viral stunt projects from ideation to execution, including concepts, talent acquisition, permits, locations, vendors, filming, distribution, and impact measurement.
• Critically evaluate ideas for potential virality, brand fit, and feasibility, pushing back on unworkable concepts.
• Source and engage talent, contractors, and creators, handling outreach, negotiations, and delivery management.
• Oversee budgets, hire necessary support staff, and maintain operational control of stunt execution.
• Collaborate with social teams for timely posting, tagging, and amplification.
• Monitor and analyze metrics such as views, shares, media coverage, and sales leads; integrate insights into future projects.
• Stay current with trending online content and cultural moments, maintaining active dialogue with producers and creators to refine approaches.

Candidate Requirements

• Proven track record of producing viral content or events that have achieved significant online reach.
• Keen aesthetic judgment and intuition for content likely to perform well on social media platforms.
• Strong ownership skills managing all aspects of production including talent, contracts, permits, and schedules.
• Excellent decision-making in ambiguous environments, prioritizing critical details appropriately.
• Effective communication skills, especially when coordinating with talent and cross-functional teams.
• Comfort working under high expectations and managing real budgets.

Preferred Qualifications

• Existing networks with internet-first talent and creators.
• Experience producing in-real-life brand activations or cultural stunts.
• Background as a creator or independent producer.

Employee Benefits

• Flexible paid time off and unlimited usage of AI tools.
• Company-provided home-office equipment and wellness stipends.
• Travel budget for internal office visits and weekly coffee allowance.
• US-specific benefits including full medical, dental, vision coverage, 401(k) with employer match, fertility health spending accounts, parental leave up to 16 weeks at full pay, pet insurance, and office amenities.
• Additional benefits for Canada and UK employees including health coverage, retirement plans, parental leave, and virtual healthcare offerings.

Other Information

Applicants with a history of arrest or conviction will be considered under fair hiring practices. Beware of fraudulent recruiting schemes; Ramp communicates only through official company emails and never solicits payments or sensitive info during hiring.