Vice President Marketing

About the Role

We are seeking an experienced Vice President of Marketing to spearhead the national brand strategy, enhance consumer engagement, and pioneer marketing innovation for a distinguished consumer brand with a nationwide presence. This leadership position offers a unique opportunity to influence the future of an iconic brand while collaborating with executive teams, industry leaders, and partner organizations across the country.

Key Responsibilities

• Formulate and implement comprehensive national brand strategies, including positioning and messaging.
• Oversee impactful advertising campaigns, media relations, sponsorships, licensing, and promotional activities.
• Drive innovation in digital marketing, customer relationship management (CRM), mobile engagement, loyalty programs, and emerging consumer channels.
• Collaborate with executive leadership, member organizations, agencies, and industry stakeholders to achieve unified brand vision alignment.
• Track and analyze brand performance, consumer insights, market trends, and campaign outcomes.
• Maintain balance between driving growth and protecting consumer trust and brand integrity.
• Develop marketing capabilities, optimize processes, and create strategic long-term roadmaps.

Required Qualifications

• At least 10 years of progressive experience in brand management, marketing, or consumer engagement leadership roles.
• Proven history of managing national or multi-market consumer brands.
• Expertise in brand strategy, media, digital marketing, CRM, loyalty initiatives, and customer engagement methodologies.
• Demonstrated ability to influence diverse and complex stakeholder groups without direct authority.
• Strong executive presence paired with outstanding communication and relationship-building skills.
• Experience working within matrixed, franchise, membership-based, regulated, or multi-entity organizational structures is highly preferred.

Additional Information

• Location: Des Moines, Iowa with a hybrid work schedule.
• Salary Range: $180,000 to $210,000 annually, complemented by exceptional benefits.
• This position offers an excellent work-life balance and generous retirement benefits.
• Opportunity to lead a venerable national brand with significant industry and public impact.

Application Process

Interested candidates should apply promptly for immediate and confidential consideration by submitting their resumes directly to the hiring contact. Direct applications only; no third-party inquiries. The client does not offer sponsorship or hire on a C2C basis.