Technical Merchandising Manager - APAC

About Netflix

Netflix is a leading entertainment platform with over 300 million paid subscribers across more than 190 countries, offering TV shows, movies, and games in multiple languages and genres. Members enjoy flexible viewing options, including playing, pausing, and resuming content at any time on various devices.

Role Overview

This role is part of the APAC Product Merchandising team, responsible for operationalizing merchandising strategies for individual countries and the region. The Technical Merchandising Manager drives the transformation of strategic plans into curated collections and browsable pages that simplify content discovery on the Netflix app. Success in this position requires deep knowledge of content, user interface, and merchandising methodologies within app environments.

Key Responsibilities

• Partner with the APAC Product Merchandising team to translate country and regional merchandising strategies into engaging user experiences.
• Implement and configure merchandising tactics including experimentation such as basic A/B testing.
• Monitor quality assurance and identify discrepancies or issues in merchandising execution.
• Maintain adherence to merchandising strategies across diverse markets.
• Manage the organization of the content catalog by applying extensive understanding of Netflix's produced and licensed titles.
• Set up eligibility rules and logic for collections and pages, collaborating with local and regional partners to evolve criteria.
• Ensure timely delivery of merchandising initiatives by coordinating stakeholders and tracking progress.
• Oversee activation health of campaigns, highlighting problems as they arise.

Required Qualifications and Skills

• In-depth knowledge of movies, TV shows, or gaming, including the ability to identify thematic and relational links among titles.
• Experience in metadata classification is advantageous.
• Strong editorial expertise and creativity to assemble compelling multi-title collections tailored to audience preferences.
• Proficiency in content evaluation and data analysis to inform decision-making.
• Understanding of information architecture and taxonomy principles.
• Expertise in translating product and business strategies into actionable merchandising deliverables.
• Proven track record managing complex, large-scale projects with consistent execution quality.
• Ability to develop systematic frameworks and processes for effective program delivery.
• Hands-on execution skills balanced with strategic oversight.
• Capacity to simultaneously manage multiple dynamic projects.
• Comfortable working with and interpreting large datasets to generate actionable insights.
• Experience with enterprise systems and tool integrations.
• Quickly adapts to new technology and digital products.
• Excellent verbal and written communication, able to simplify complex topics for diverse stakeholders.
• Strong relational skills to collaborate effectively across regions, cultures, and time zones.
• Experience representing teams or capabilities within cross-functional settings.
• Seven or more years of experience in content merchandising, catalog curation, program management, or closely related areas.
• Deep familiarity with entertainment industry trends in Korea, Japan, or India.
• Fluency in English and preferably another Asian-Pacific language.
• Knowledge of product development cycles.
• Adaptable to fast-paced and ambiguous work environments.
• Experience in app-based platforms highly preferred.
• Exceptional organizational and project management abilities.
• Self-directed with a capacity to align stakeholders during uncertain conditions.
• Adept at combining qualitative and quantitative approaches to measure success.
• Driven by a curiosity to learn about new domains and industry innovations.
• Committed to fostering a collaborative, high-performance, and inclusive team culture.

Preferred Backgrounds

• Content Merchandising Specialists
• Digital Product Strategists
• Digital Operations Managers
• Catalog Managers
• Metadata Classification Experts
• Film and Television Professionals

Additional Information

Netflix values diversity and inclusion; the hiring process is designed to be meaningful and accessible. Candidates seeking adjustments for disabilities or other needs can request accommodations during recruitment.

As an equal opportunity employer, Netflix actively embraces diversity across many dimensions including race, religion, gender identity, sexual orientation, age, disability, and more.