Social Media Manager - Remote (U.S. Based)

About GAVL

GAVL is a rapidly expanding digital marketing agency dedicated solely to supporting law firms across the United States. Our key offerings include web design and development, SEO, content strategy, cinematic videography, and social media marketing. Operating with a startup mentality, we emphasize agility and achieving tangible outcomes for our clients.

Role Overview

We are seeking a skilled Social Media Manager to craft and implement impactful social media strategies tailored for multiple law firm clients nationwide. This position combines strategic planning and direct execution, focusing on content creation, scheduling, community management, analysis, and campaign enhancement across varied platforms.

Key Responsibilities

• Devise and carry out social media strategies for various law firm clients.
• Develop monthly content calendars aligned with client objectives and marketing initiatives.
• Produce compelling social media copy customized for each platform.
• Collaborate with designers and videographers to create graphics, videos, reels, and other visual content.
• Manage scheduling, publishing, and community interactions on Facebook, Instagram, LinkedIn, YouTube, X, TikTok, and additional platforms suited to client needs.
• Oversee client engagement by monitoring comments and messages while safeguarding brand voice consistency.
• Keep abreast of social media trends, platform changes, AI tools, and best practices.
• Analyze social media metrics using analytics and reporting tools to track KPIs such as engagement, reach, follower growth, website traffic, leads, and conversions.
• Recommend methods to boost content effectiveness and audience expansion.
• Coordinate with SEO and content teams to enhance promotion of blogs, videos, podcasts, and other marketing efforts.
• Identify compliant opportunities to tap into trending subjects within legal advertising guidelines.
• Support paid social media campaigns by assisting with content and creative asset coordination.
• Communicate strategies, updates, and results clearly to internal teams and stakeholders.
• Contribute to agency-wide projects and initiatives as required.

Candidate Requirements

• A minimum of 3 years of proven professional experience in social media marketing.
• Proficiency managing multiple client accounts concurrently.
• In-depth knowledge of platform-specific best practices for Facebook, Instagram, LinkedIn, YouTube, TikTok, and X.
• Exceptional copywriting and narrative skills.
• Experienced in creating content calendars and overseeing publishing workflows.
• Familiarity with social media management tools like Metricool, Buffer, Hootsuite, Sprout Social, or equivalents.
• Capability to interpret social media analytics and translate insights into actionable changes.
• Understanding of social media algorithms, growth strategies, and engagement techniques.
• Basic graphic design knowledge, comfortable collaborating with designers and using tools such as Canva.
• Experience working alongside video teams to develop short- and long-form content.
• Strong organizational and project management abilities.
• Excellent communication skills and keen attention to detail.
• Self-driven with the ability to work independently in a remote setting.
• Must be a resident of and authorized to work in the United States.
• Experience in legal marketing or regulated sectors is highly advantageous.

Distinctive Qualities

• Creative thinker with a data-oriented approach.
• Skilled in crafting engaging content that captures attention.
• Deep understanding of platform algorithms and content consumption patterns.
• Proactively stays updated on platform developments, AI enhancements, and social trends.
• Enjoys experimentation, testing, and optimization in content strategy.
• Committed to client success and delivering measurable outcomes.
• Passionate about digital marketing and business growth.
• Positive attitude and collaborative mindset.

Compensation & Benefits

• Salary starting at $50,000 per year, based on experience.
• Full-time role (40 hours per week).
• Fully remote position for candidates based in the U.S.
• 401(k) retirement plan with company contributions after one year.
• Company covers 50% of health insurance premiums.
• Dental and vision insurance options available.
• Nine paid holidays annually.
• Ten days of Paid Time Off (PTO).
• Separate sick leave provision.

Additional Information

We are looking for someone enthusiastic about helping law firms enhance their online presence through tailored social media strategies. Our work culture values creativity, accountability, innovation, and result-driven performance. This role offers an excellent opportunity to grow professionally while making a meaningful impact.