Social Media Manager

About the Role

We are looking for a Social Media Manager to create and expand a personality-driven social media footprint from scratch. This role involves hands-on management of strategy, account creation, content planning, production oversight, publishing, community engagement, and performance analysis for Instagram and TikTok. Collaborating closely with the founder, the goal is to craft a unique and memorable social identity that captures and grows an engaged audience.

Key Responsibilities

• Establish and launch Instagram and TikTok channels from the ground up, defining brand positioning, voice, content themes, visual style, and platform strategy.
• Implement organic growth initiatives focused on increasing reach, engagement, follower base, and sustainable audience building.
• Design viral campaign ideas, social-centric stories, and recurring content formats to build a distinctive, recognizable online persona.
• Oversee the entire content development process including research, idea generation, scripting, editorial calendar management, production coordination, approvals, publishing, and continual optimization.
• Leverage analytics and audience insights such as view duration, retention rates, and engagement metrics to inform creative choices and boost results.
• Handle daily community interaction and collaborate effectively with the founder and creative partners.

Candidate Requirements

• Demonstrable experience successfully launching and growing Instagram and TikTok accounts organically from zero or early stages.
• A compelling portfolio showcasing viral, culturally pertinent social content with measurable growth achievements.
• In-depth knowledge of Instagram and TikTok platforms, including algorithms, audience engagement patterns, retention tactics, discoverability strategies, and organic expansion techniques.
• Strong skills in creative social strategy and storytelling that transform a personality into engaging and consistent content series.
• Experience handling all facets of social media management from strategy and creativity through production, publishing, analytics, and community moderation.
• Excellent project management and teamwork abilities, with readiness to partner closely with the founder and content creators.
• Availability to work Pacific Standard Time (PST) hours.

Additional Preferred Qualifications

• Background working with creator-led brands, founders, entertainment entities, personality-based accounts, legal brands, or character-driven content is a plus but not mandatory.