Social Media Coordinator

Overview

Wharton-Smith, Inc. is seeking a dedicated Social Media Coordinator based in Sanford, FL, responsible for crafting compelling digital content and managing the company's social media presence to reinforce its reputation as the Construction Group of Choice.

Primary Responsibilities

• Create and schedule varied engaging content for platforms like Facebook, LinkedIn, and Instagram, including text, images, videos, and infographics, ensuring brand consistency and alignment with company values and culture.
• Conduct interviews across various internal stakeholders such as employees, project teams, executives, and experts to develop authentic story ideas and source material.
• Manage the company-wide social media calendar, coordinating timings, approvals, captions, and scheduling to maintain timely and consistent posting.
• Respond professionally and promptly to comments, messages, and tagged content to actively engage audiences on behalf of the company.
• Support the planning, execution, and optimization of both organic and paid social media campaigns aimed at brand awareness, recruitment, project storytelling, community engagement, and business development.
• Assist in creating supporting copy, creative concepts, and audience targeting strategies for key marketing initiatives.
• Handle paid social media operations including boosted posts, sponsored content, targeting, monitoring performance, and reporting.
• Monitor and analyze social media performance metrics such as engagement, reach, impressions, follower growth, video views, clicks, and sentiment using native analytics and management tools, providing insights and recommendations for enhancement.
• Prepare monthly updates and quarterly reports at the executive level to track progress against annual goals.
• Collaborate closely with communications, marketing, partnerships, business development, and project teams to develop content aligning with company objectives and messaging.
• Stay informed about social media trends, construction industry developments, and emerging digital marketing tools to maintain an innovative online presence.

Qualifications

• 1-3 years of experience in social media management or digital marketing within a corporate context demonstrating enthusiasm and teamwork.
• Regular interaction required with marketing communication and executive personnel.
• Proficiency with social media platforms (LinkedIn, Instagram, Facebook, YouTube) and social media scheduling tools such as Loomly.
• Understanding of digital marketing principles and social media analytics.
• Basic graphic design skills using Canva or Adobe Creative Suite.

Additional Information

Wharton-Smith is an equal opportunity employer committed to accommodating qualified disabled veterans and individuals with disabilities to ensure accessible application processes. The recruitment process is centralized and managed by the HR Department. Unsolicited resumes from unapproved recruiters will not be compensated.