Social Media Coordinator

Overview

Southern Cross Education Institute (SCEI) and SCEI Higher Education (SCEI-HE), based in North Melbourne, Australia, seek a full-time Social Media Coordinator to strategize and manage their digital presence across multiple platforms. This role focuses on converting social media engagement into student inquiries and enrollments, supporting institutional growth and recruitment success.

Key Responsibilities

• Oversee and expand social media channels including Instagram, TikTok, Facebook, LinkedIn, and others as necessary for SCEI and SCEI-HE.
• Produce and schedule captivating content such as Reels, TikToks, short videos, carousels, and posts tailored to engage prospective students.
• Create and implement content plans that align with recruitment strategies and strengthen brand identity.
• Generate and cultivate student leads through organic posts and targeted paid campaigns.
• Set up, administer, and optimize advertising campaigns on Meta and TikTok platforms with a focus on lead generation.
• Craft persuasive captions and calls-to-action that motivate prospects to inquire and apply.
• Analyze social media metrics regularly to evaluate performance and deliver insightful reports with actionable recommendations.
• Keep updated with social platform trends, algorithm updates, and industry best practices.
• Collaborate with cross-functional teams on marketing campaigns, events, and crucial enrollment windows.
• Ensure consistent application of brand standards across all social media platforms.

Candidate Requirements

• Minimum of three years’ experience in social media coordination or a comparable role.
• Educational background in Marketing, Digital Marketing, Communications, or similar disciplines.
• Proven skills in creating and editing engaging short-form video content.
• Demonstrable expertise with Meta Ads Manager and TikTok advertising tools focused on lead acquisition.
• Strong comprehension of social media analytics and strategies to enhance content performance.
• Capability to manage several social channels and deadlines simultaneously.
• Excellent skills in written communication and storytelling through content.
• Portfolio showcasing past social media channels or campaigns managed.

Preferred Qualifications (Not Mandatory)

• Experience within the education or international student sector.
• Background in generating student or client leads via social media.
• Familiarity with CRM systems or lead funnel management.
• Additional language proficiencies.

Why Work With Us

• Engage with two well-established education brands with progressive growth trajectories.
• Enjoy significant role autonomy and ownership over social media initiatives.
• Collaborate with international teams and directly contribute to student recruitment results.
• Work within a supportive, team-oriented culture with opportunities for career advancement.
• Position based at our North Melbourne campus.