Social Media & Content Manager

About Effy Jewelry

Effy Jewelry is a family-run luxury brand with over four decades of expertise in designing, manufacturing, and retailing fine jewelry. Renowned for vibrant gemstones, bold designs, and exceptional craftsmanship, the brand has an international footprint with collections showcased in more than 150 boutiques worldwide including premier physical locations and cruise ships. The company balances a respect for tradition with innovation and a focus on delivering a superior customer experience in luxury retail and global travel.

Position Overview

We are seeking a highly motivated and creatively driven Social Media & Content Manager to handle the daily management of Effy's organic social media presence. This role involves close collaboration with the Director of Social Media & Influencer Marketing to implement an engaging social strategy through thoughtful planning, concept creation, execution, and performance evaluation. This position requires full-time onsite presence at our New York City headquarters.

Key Responsibilities

• Collaborate with the Director of Social Media & Influencer Marketing to implement the brand's organic social media strategy across all channels.
• Manage and maintain the content calendar ensuring alignment with product launches, seasonal promotions, and broader brand initiatives.
• Develop original content concepts, campaigns, and storytelling formats that enhance brand engagement and strengthen brand presence.
• Monitor social media trends, emerging platforms, and cultural developments to keep Effy culturally relevant.
• Coordinate efforts with different teams, external agencies, photographers, and influencers to produce quality content on time.
• Publish and schedule posts across all social media platforms, maintaining brand consistency and a high-end visual identity.
• Work closely with Product, PR, Creative, E-commerce, and Marketing teams to support launches and campaigns.
• Collaborate with paid social teams to incorporate insights from organic campaigns into paid strategies and vice versa.
• Maintain close connections with platform partners such as Instagram and TikTok to stay informed on new features and best practices.
• Analyze and report on social media performance, preparing insights and recommendations for executives.
• Track competitor activities and industry standards to identify opportunities to enhance Effy's social media presence.
• Utilize AI tools to enhance ideation, content planning, creative briefing, research, and workflow efficiency without compromising brand quality.

Qualifications

• 3 to 5 years of experience managing social media for consumer brands, ideally in luxury, fashion, beauty, jewelry, or lifestyle sectors.
• Demonstrated ability to spot trends and convert them into impactful social media content and campaigns.
• Experienced in managing content calendars and overseeing collaborative content production.
• Strong command of platforms including Instagram, TikTok, Pinterest, YouTube, and Facebook.
• Proven leadership experience managing creative teams.
• Skilled in social media analytics and reporting to evaluate and improve performance.
• Excellent organizational, communication, and project management capabilities.
• Proficient with social media management tools like Sprout Social and familiar with PowerPoint, Google Slides, and Excel.

Additional Information

The annual salary range for this position is $85,000 to $100,000 based on experience and qualifications. Candidates must have valid work authorization to work in the U.S. without visa sponsorship. Effy Jewelry is committed to diversity and equal employment opportunities for all qualified candidates regardless of various protected characteristics. Applicants are evaluated solely based on their qualifications without regard to disability or accommodation needs.