Social Creative Lead, Executive Communications

Role Overview

Meta is looking for a seasoned Social Creative Lead to join the Executive Communications division. This individual will shape the creative direction and social content strategy for a top-level executive's social media presence, driving impactful and culturally resonant storytelling that highlights Meta's products and elevates executive voices, keeping both central in technological and cultural dialogues.

Key Responsibilities

• Establish and refine creative strategies for executive narratives across social platforms, major product launches, keynote events, and cultural discussions.
• Craft and evolve the executive’s social media creative vision by leveraging cultural dynamics, trending platform formats, and innovative product features to boost relevance and audience engagement.
• Develop innovative creative ideas and maintain a robust stream of content concepts that strengthen executive storytelling and foster shareable audience moments.
• Create ongoing content franchises and editorial programming to cultivate authentic executive personas over time.
• Contribute to shaping the keynote creative vision for Meta Connect, including storytelling, product demonstrations, live experiences, creator partnerships, and social strategies.
• Collaborate closely with product teams to gain comprehensive product understanding and translate technical advancements into relatable and compelling stories.
• Determine optimal storytelling formats for communications ranging from short videos to documentaries and interactive events; conceive and implement culturally relevant social activations that influence conversations around Meta’s products and leadership.
• Lead brainstorming sessions by contributing inventive ideas and raising the creative standards within the team.
• Transform audience analytics, performance data, platform behavior insights, and emerging trends into actionable creative directions and scalable content plans.
• Manage multiple prominent projects prioritizing impact, deadlines, and stakeholder requirements, balancing visionary creativity with swift execution.

Qualifications

• At least 10 years of experience in creative strategy, social storytelling, editorial content planning, or content strategy within technology, media, entertainment, or consumer sectors.
• Demonstrated ability to generate original ideas and exercise sound editorial judgment to ensure content relevance, brand fit, and cultural timeliness for social-first storytelling.
• Proven expertise in simplifying complex technical products and technologies into clear and engaging stories across diverse media formats.
• Experience leading cross-functional creative projects from ideation through delivery, collaborating effectively with stakeholders in executive, communications, product, marketing, design, and production teams, especially in dynamic and ambiguous contexts.
• A portfolio displaying original, high-impact creative work across social platforms, campaigns, live events, or executive narratives.
• Experience navigating the full creative development lifecycle alongside interdisciplinary creative teams.

Preferred Skills and Experience

• Track record of creating major earned social moments and culturally salient campaigns that drive conversations and significant business outcomes.
• Familiarity with responsible AI practices such as risk assessment, bias mitigation, and quality control.
• Experience integrating AI tools to optimize workflows and achieve measurable improvements in efficiency and quality.
• Expertise in storytelling for key product launches, major presentations, or large live events—including Meta Connect.
• Experience crafting creative strategies for executives or public leaders.
• Ability to work across multiple visual and storytelling styles and production methods.
• Continued development of AI competencies and awareness of emerging AI technologies.
• Proficiency in leveraging cultural trends, platform innovations, and audience behaviors to create timely, impactful narratives.
• Deep understanding of social platforms, creator ecosystems, and developing platform behavior trends with expertise in platform-native creative approaches.

About Meta

Meta builds technologies that empower connections, community building, and business growth worldwide. From its origins in 2004 with Facebook, Meta has expanded through apps like Messenger, Instagram, and WhatsApp to billions of users. The company is pioneering advancements beyond traditional screens toward immersive augmented and virtual reality experiences, shaping the next generation of social technology.

Diversity and Accommodations

Meta is an Equal Employment Opportunity and Affirmative Action employer, valuing diversity and inclusivity and adhering to applicable laws regarding nondiscrimination and fairness. The company offers reasonable accommodations for candidates with disabilities during the recruitment process by request.

Compensation

The salary range for this role is $177,000 to $248,000 annually, complemented by bonuses, equity, and benefits. Actual compensation depends on skills, qualifications, experience, and location. Benefits details are provided to employees separately.