Senior Visual Designer

Company Overview

Age of Learning® is a premier developer of educational content aimed at children from Pre-K through 2nd grade, fostering academic success and a lifelong passion for learning. Their curriculum, grounded in educational research, features award-winning programs like ABCmouse®, Adventure Academy®, and personalized school solutions such as My Math Academy®, My Reading Academy®, and My Reading Academy Español®. Having impacted over 55 million children globally, Age of Learning leads initiatives that promote equity, accessibility, and opportunity for all children.

Role Summary

As a Senior Visual Designer within the Marketing Creative team, you will craft compelling and innovative designs that influence how millions of families interact with Age of Learning's products. Your focus will be on visual assets for user acquisition efforts including paid advertising, creative experiments, email campaigns, in-app events, and landing pages, while occasionally contributing to other broad initiatives. Reporting to the VP of Creative, this role demands strong conceptual abilities, mastery in visual design, character design skills—both 2D and 3D—and adaptability across various digital media.

Key Responsibilities

• Design outstanding creative deliverables spanning digital, mobile, web, social platforms, email, and app store brand experiences reflecting ABCmouse's unique 2D and 3D character art and visual branding.
• Maintain a deep understanding of ABCmouse’s visual language and character assets to guarantee consistent, high-caliber creative across all customer interactions.
• Incorporate AI-driven tools strategically to expedite ideation, research, concept formation, and production without compromising creative quality or brand guidelines.
• Develop persuasive visuals for performance marketing and user acquisition initiatives that combine storytelling with measurable commercial goals.
• Design in-app promotions, lifecycle marketing emails, and other consumer-facing content aimed at boosting engagement, retention, and subscription growth.
• Engage regularly with ABCmouse product updates and features to produce marketing creative that authentically mirrors the evolving user experience and resonates with families.
• Collaborate tightly with Design Research and Consumer Insights teams to ground creative solutions in customer behavior, motivations, and feedback.
• Work closely with Growth Marketing, Product, Brand, Partnerships, and Engineering teams from concept to final execution.
• Experiment with multiple creative ideas and iterate swiftly based on stakeholder input, user insights, testing outcomes, and performance analytics.
• Exhibit meticulous attention to detail while managing several projects simultaneously in a dynamic environment.
• Stay informed on design trends, emerging technologies, AI-powered tools, and evolving digital experiences to uplift innovation and effectiveness.
• Promote creative excellence by actively contributing in critiques, collaborating across disciplines, and sharing expertise with visual, motion, and video creative teams.
• Foster a culture of creativity, curiosity, collaboration, and continuous improvement within the Marketing Creative group.

Required Qualifications

• At least 8 years of professional experience in visual design, preferably within agencies or in-house teams in technology, gaming, entertainment, consumer products, or digital subscription sectors.
• A strong portfolio showcasing exceptional skills across diverse media including brand identity, digital marketing, web, UI, presentations, and campaigns.
• Expertise in Figma, Adobe Creative Cloud, and modern digital design processes.
• Solid grasp of typography, composition, color theory, layout, hierarchy, and the art of visual storytelling.
• Experience designing responsive digital outputs for both desktop and mobile platforms.
• Capability to merge creativity with strategic business considerations.
• Proven experience collaborating cross-functionally and confidently presenting creative concepts to stakeholders.
• Excellent organization skills, enabling management of multiple projects while maintaining quality and precision.
• Strong communication abilities paired with a solution-driven and collaborative mindset.
• Passion for delivering elegant, meaningful creative work that supports and inspires children and their families.

Preferred Qualifications

• Bachelor’s degree in Graphic Design, Visual Communication, or a related discipline.
• Experience in subscription consumer products, mobile applications, or educational technology fields.
• Skills in motion design, animation, illustration, or video editing.
• Experience creating graphics for performance marketing and using A/B testing creatively.
• Knowledge of design systems, accessibility standards, and responsive design principles.
• Experience utilizing AI-driven creative tools to enhance ideation and production workflows.

Compensation & Benefits

Estimated annual salary range: $115,000 to $135,000 USD, subject to factors like expertise, experience, and location.

• Company covers 91% of employee health and welfare benefit premiums and 70% for dependents.
• 401(k) plan with employer matching contributions.
• Generous paid time off including 15 vacation days (increasing to 20 after third year), 12 national holidays, 9 sick days, and 16 hours of paid volunteer time yearly.
• Year-end company-wide paid closure for 7 days including 3 observed holidays.
• Flexible workplace arrangements: hybrid model with at least two days in office or fully remote options for most roles.

Security & Equal Opportunity

Recruitment communications will strictly come from official company channels with secure processes for interviews and job offers. Sensitive personal data will never be requested early in the hiring process. Age of Learning is committed to equal employment opportunity, forbidding discrimination on any legally protected criteria and adhering to fair hiring practices including consideration of qualified applicants with criminal histories.

Employee/Applicant Privacy: AI tools may assist in reviewing applications but do not replace human decision-making in hiring. Applicants may inquire about data handling procedures.