Senior TikTok Shop Manager

Job Overview

The Senior TikTok Shop Manager is accountable for leading the TikTok Shop channel's strategy and overall success, focusing on revenue growth, operational efficiency, and business performance. This role encompasses full ownership of the TikTok ecosystem aspects such as content commerce, live shopping, promotional activities, and customer interaction.

Key Duties

• Develop and implement comprehensive strategies to manage TikTok Shop business objectives and performance targets.
• Boost gross merchandise volume (GMV) by overseeing merchandising efforts, promotional events, content planning, and campaign delivery.
• Coordinate daily store management including product listings, pricing strategies, inventory control, and optimization of the online storefront.
• Plan and roll out TikTok Shop campaigns that align with broader company goals.
• Collaborate with content creators, affiliate marketers, live streaming teams, and agencies to enhance brand exposure and increase sales.
• Utilize sales figures and customer data to refine strategies that improve sales conversion rates and profitability.
• Provide regular reports to senior management highlighting performance metrics, identifying opportunities, and suggesting strategic improvements.

Required Skills and Experience

• Minimum of four years’ experience in e-commerce operations, digital marketplaces, or online retail management.
• Proven practical expertise in handling platforms like TikTok Shop, Amazon, Shopify, or equivalent marketplaces.
• Deep understanding of marketplace functions including catalog management, promotional planning, order fulfillment coordination, and seller performance analysis.
• Experience in generating and interpreting sales performance data to enhance operational processes.
• Exceptional attention to detail with strong organizational and problem-solving abilities.
• Demonstrated capacity to work autonomously with accountability for business outcomes.
• Experience collaborating with creators, agencies, live streaming teams, or managing affiliate marketing programs is advantageous.