Senior Marketing Manager

About Fiera Milano Asia Pacific

Fiera Milano Asia Pacific is a prominent organizer of exhibitions, conferences, and trade events across various sectors such as design, lifestyle, furniture, architecture, and hospitality. The company creates platforms that connect exhibitors, buyers, and industry professionals throughout Asia, facilitating business growth, networking, and knowledge sharing. They organize major events like FIND – Design Fair Asia, highlighting the latest trends and innovations in contemporary design and offering opportunities for suppliers in furniture, lighting, kitchen, bathroom, and homeware to tap into the Asian market.

Role Overview

The Senior Marketing Manager will lead marketing efforts to design and execute digital and content-driven campaigns that promote Fiera Milano Asia Pacific's exhibitions, conferences, and event platforms across the Asia-Pacific region. This position involves overseeing integrated marketing strategies to increase event visibility, enhance brand positioning, and drive demand for attracting and retaining exhibitors, partners, and attendees.

Key Responsibilities

• Develop and implement comprehensive marketing strategies focusing on awareness, attendance, and exhibitor engagement.
• Manage annual marketing budgets, plans, timelines, and KPI frameworks to ensure fiscal health.
• Lead content strategy and messaging to maintain brand consistency across all marketing platforms.
• Perform market research and competitor analysis to discover opportunities and refine positioning.
• Plan and manage multi-channel digital campaigns including social media, search, web, email, and paid advertising.
• Monitor marketing performance analytics to optimize campaigns for better ROI.
• Supervise development of digital content assets such as articles, newsletters, videos, and creative materials.
• Mentor and guide Marketing Executives and collaborate with creative agencies, PR firms, and freelancers.
• Coordinate closely with sales, operations, and event teams to ensure aligned marketing activities.
• Maintain strict brand guidelines and manage relationships with media, associations, influencers, and strategic partners.
• Lead public relations activities including press releases, media engagement, and industry outreach.
• Implement targeted marketing tactics to attract visitors and exhibitors, overseeing on-site marketing and brand presence during events.

Qualifications and Skills

• Bachelor’s or Master’s degree in Marketing, Communications, Business, or a related discipline. Professional certifications such as CIM or Google Digital Marketing are highly valued.
• 5 to 8 years of progressive experience in integrated marketing, including at least 3 years in senior or lead roles, preferably in MICE or luxury design industries.
• Expertise in managing digital ecosystems with skills in SEO/SEM, email marketing automation, lead generation funnels, and paid social advertising platforms including Meta, LinkedIn, and Google Ads.
• Advanced proficiency in marketing analytics tools such as Google Analytics 4, CRM systems (e.g., Salesforce, ActiveCampaign), and social listening platforms for data-driven decision-making.
• Exceptional storytelling and copywriting with a strong brand focus; capability to oversee high-quality video, editorial, and PR content production.
• Proven leadership skills with experience mentoring junior team members and managing external creative, PR, and digital agencies.
• Strong organizational skills with the ability to navigate complex multi-stakeholder environments and handle sizeable international marketing budgets.
• Ability to work effectively under pressure, with hands-on management of on-site marketing operations and media relations during event cycles.

Why Join Us

Joining Fiera Milano Asia Pacific means becoming part of a globally respected exhibition group that shapes business innovation across Asia. The company offers a dynamic, collaborative workplace where creativity and professional growth are encouraged. Employees gain experience working with international partners, develop valuable industry networks, and build a solid career path within a growing regional organization.

Additional Information

Applicants must currently reside in Singapore as the company is not accepting candidates located outside Singapore for this role.