Sales & Retention Manager

About Everlast Gyms

Everlast Gyms is dedicated to offering exceptional fitness experiences and fostering vibrant club communities. Our goal is to grow membership and ensure a thriving environment for all members.

Role Overview

As the Sales & Retention Manager, you will lead the charge in expanding membership numbers, enhancing member loyalty, and supporting the club's commercial success. Reporting directly to the General Manager, you will spearhead sales efforts, provide coaching to colleagues for peak performance, and guarantee a seamless and engaging member journey from initial inquiry through to lasting retention.

Key Responsibilities

• Implement and uphold the FUNDAMENTALS sales process throughout the club.
• Coach and mentor staff to elevate sales results and conversion rates.
• Drive membership sales through effective lead tracking and active member engagement.
• Regularly monitor key performance indicators and develop action plans to meet objectives.
• Present sales performance updates to leadership on a consistent basis.
• Increase revenue from memberships, fitness offerings, and secondary spending.
• Design member engagement initiatives aimed at boosting retention.
• Analyze membership trends and behaviors to identify growth potential.
• Ensure outstanding member experiences during their fitness journey.
• Support member-focused campaigns, events, and company-wide initiatives.
• Foster a culture focused on member satisfaction and loyalty.
• Create and execute innovative lead generation strategies both within and outside the club.
• Establish and nurture partnerships with local businesses, community groups, and organizations via the #WeMoveBusinesses initiative.
• Assist with local marketing efforts to enhance brand awareness and grow the member base.
• Identify opportunities to improve club performance and market presence.
• Provide coaching, constructive feedback, and mentorship to the team.
• Encourage a positive, high-performance environment within the club.
• Lead by example with high standards of service and professionalism.
• Aid recruitment, onboarding, and development of new talent.
• Collaborate closely with the General Manager in club operations.
• Help oversee Health & Safety, compliance, facility maintenance, and upkeep.
• Maintain consistent standards of club cleanliness, presentation, and customer service quality.
• Support the implementation of company initiatives and operational priorities.

Required Qualifications and Skills

• Proven experience in sales, membership, retail, hospitality, or leadership roles in customer-facing sectors.
• Demonstrated ability to motivate teams and meet commercial targets.
• Strong leadership and coaching capabilities.
• Excellent interpersonal and relationship-building skills.
• Commercially minded with confidence in working with KPIs and sales data.
• A strong commitment to delivering outstanding customer experiences.
• A positive, resilient, and solution-oriented approach.
• Ability to work flexible hours, including evenings, weekends, and Bank Holidays as necessary.

Preferred Experience

• Background in fitness, leisure, or membership-based industries.
• Familiarity with lead generation, sales conversions, and retention strategies.
• Experience in developing business partnerships and engaging local communities.
• Knowledge of membership sales and managing the customer lifecycle.

Perks and Benefits

• Complimentary membership at Everlast Gyms.
• 20% discount on all products and services across Frasers Group brands.
• Eligibility for the Fearless 1000 Bonus Scheme rewarding outstanding performance.
• Recognition through monthly Everlast Champions and Frasers Champion awards.
• Access to funded qualifications including Level 3 and Level 5 Management & Leadership courses.
• Continuous training on sales, leadership, and fitness products.
• Opportunities to expand fitness knowledge, provide Personal Training, and contribute to Group Training programs.
• Clear pathways for career progression within a rapidly expanding fitness organization.
• Work within a high-performance and ambitious culture that values ownership and results.

Additional Information

Everlast Gyms is part of Frasers Group, a leading UK retail and fitness enterprise committed to growth and investment in people and clubs. We encourage ambition and offer exciting opportunities to those looking for rewarding career paths.

Our core principles include:

• Think Without Limits: Challenge norms, seek innovation, and continuously improve.
• Own It and Back Yourself: Take responsibility, achieve results, and lead confidently.
• Be Relevant: Create meaningful experiences for members, colleagues, and the wider community.