Public Relations Manager

Position Overview

We seek a seasoned and proactive Public Relations Manager to advance Temu's communications initiatives in Japan. In this pivotal role, you'll help enhance Temu's brand recognition, boost awareness, and cultivate strong connections with media outlets and key stakeholders.

Working within Temu's global communications team, your local expertise will shape narratives, orchestrate compelling campaigns, and ensure Temu's brand messaging resonates authentically with Japanese audiences, all while aligning closely with global objectives.

Key Responsibilities

• Execute PR campaigns in Japan that align with Temu's global communication strategies, focusing on messaging, brand storytelling, and reputation enhancement.
• Develop and sustain productive relationships with national, business, and trade media, alongside industry experts and influential opinion leaders.
• Craft engaging stories and media content that articulate Temu's values, mission, and innovations tailored for Japanese markets.
• Collaborate effectively with both internal departments and external partners to maintain consistent messaging and deliver successful communication efforts.
• Track media coverage and public sentiment, providing regular analysis, reports, and recommendations to stakeholders within the company.
• Contribute to localized narratives emphasizing Temu's value proposition, community engagement, and impact on consumers and merchants.
• Offer strategic input regarding messaging, narrative creation, and reputation management for internal teams.

Requirements

• A minimum of five years' experience in public relations, communications, or media, ideally within e-commerce, retail, technology, internet, or consumer-focused industries.
• Proven track record and established media relationships with major national, business, or trade outlets in Japan.
• Native proficiency in Japanese coupled with excellent English skills to facilitate effective collaboration with global and regional teams.
• Exceptional writing, storytelling, and communication abilities, capable of tailoring messages for diverse audiences and channels.
• Demonstrated success working cross-functionally in dynamic, international environments, managing multi-cultural and time zone challenges.
• Strategic mindset with meticulous attention to detail and aptitude for converting insights into practical communication strategies.