Product Manager

Company Overview

Rakuten Group, Inc. is a global leader in internet services, operating diverse businesses across e-commerce, fintech, communications, and more, serving approximately 1.8 billion members worldwide. Established in Tokyo in 1997, it has a presence in over 30 countries with more than 30,000 employees. Rakuten Asia Pte. Ltd., based in Singapore's Central Business District, acts as the regional headquarters for Asia, focusing on advertising product development, strategy, and data management to support the group globally.

About the Role

The Global Ad Technology Department (GATD) manages Rakuten's advertising systems. The team is cross-functional and data-driven, spanning Japan, Singapore, India, China, and the UK. This position as Product Manager involves overseeing digital marketing platforms such as DMP, Tracking, Reporting, and Data Sync. The successful candidate will work closely with marketing and business product teams to create digital marketing strategies contributing to Rakuten Ichiba’s growth, deliver technical solutions, and collaborate with development teams to advance platform capabilities.

Key Responsibilities

• Establish and lead the product vision, mission, strategy, and roadmap.
• Conduct analysis to identify vital issues affecting customers and sales/product teams, ensuring solutions are integrated into the platform.
• Comprehend business goals, requirements, and KPIs, coordinating with diverse technical teams within and beyond Rakuten to guide platform development aligned with business needs.
• Engage extensively with various stakeholders to elucidate functional needs for the marketing platform.
• Stay informed on the latest advertising technologies, industry trends, and dynamic market conditions.
• Collaborate with program and delivery managers to prioritize and plan development efforts, managing backlogs.
• Work alongside cross-functional, organizational, and international teams for system, platform, and service integration.
• Lead or participate in vendor evaluations, discussions, and selections regarding technology.
• Oversee product budgeting and cost management.