PR Coordinator

About Go-To Skincare

Go-To Skincare is passionate about crafting straightforward skincare products that truly benefit your skin. We pride ourselves on simplicity and effectiveness in our formulations.

Role Overview

We are seeking a highly organized and proactive PR Coordinator to join our marketing team in Sydney. Reporting directly to the PR & Partnerships Manager, you will play a key role in supporting the implementation of Go-To's public relations, influencer collaborations, and partnership activities. This role involves hands-on coordination of influencer gifting and product seeding, assisting with creator campaigns, managing media relations, and aiding product launches, events, and brand activations.

Key Responsibilities

• Manage the influencer gifting and product seeding initiatives including outreach, dispatching, tracking, and reporting.
• Coordinate influencer campaigns by handling briefing, contract management, timelines, content approvals, and campaign performance reporting.
• Support media relations activities such as pitching, product send-outs, inquiry responses, and media list maintenance.
• Assist with organizing product launches, events, partnerships, and brand activations ensuring timely delivery of schedules, logistics, and creative assets.
• Conduct research on new influencers, media opportunities, and market trends, providing recommendations and insights to the marketing team.
• Maintain precise records including campaign reports, influencer databases, budgets, invoices, and PR documentation.
• Collaborate across Brand, Creative, Digital, and Community teams to facilitate integrated marketing efforts.

Candidate Profile

• 1 to 2 years of experience in public relations, influencer marketing, communications, or brand marketing.
• Excellent organizational capabilities with the capacity to manage multiple projects and strict deadlines simultaneously.
• Outstanding verbal and written communication skills.
• Confidence in establishing and nurturing relationships with influencers, media contacts, agencies, and external partners.
• A proactive approach, possessing initiative and ownership of tasks while embracing learning opportunities from senior marketers.
• A strong interest in social media, PR, influencer marketing, and the beauty sector.
• Detail-oriented with a curious mindset.

Additional Information

Join a vibrant and growing company culture that embraces creativity, cleverness, collaboration, and fun. We value a healthy work-life balance, flexibility, and a welcoming atmosphere. Diversity and inclusion are central to our recruitment, with no bias based on race, religion, color, national origin, age, gender, disability, marital status, or personal preferences.

If this role sounds like a perfect match for you, we encourage you to apply and become part of our dynamic team.