Performance Marketing Associate

About the Role

TMRW House of Brands is seeking a Performance Marketing Associate based in Bangalore with 2 to 5 years of experience. The role focuses on developing data-driven marketing strategies to boost customer acquisition, retention, and revenue growth in an e-commerce or digital marketing environment.

Key Responsibilities

• Design and execute data-informed performance marketing strategies aimed at enhancing customer engagement and revenue.
• Perform detailed audience research and segmentation to deliver tailored messaging and offers to target segments.
• Analyze campaign metrics such as CTR, CPC, CPA, ROAS, and conversions to uncover patterns and inform optimizations.
• Apply A/B testing and experimentation methods to improve ad creatives, landing pages, and conversion processes.
• Work alongside creative teams to produce compelling advertising materials.
• Provide comprehensive reports and insights to stakeholders, emphasizing important metrics and suggestions for improvement.
• Keep abreast of the latest industry developments, emerging technologies, and best practices to foster innovation and maintain a competitive edge.
• Monitor competitive activities and market trends to identify potential opportunities and threats.

Qualifications and Skills

• 2 to 4 years of verifiable experience in performance marketing within e-commerce or digital marketing sectors.
• Expertise in digital marketing channels including Google Ads (paid search), Facebook and Instagram ads (paid social), display advertising, and affiliate marketing.
• Practical knowledge of marketing platforms such as Google Analytics, Google Ads, and Meta Ads Manager.
• Strong analytical capabilities to translate data into actionable strategies for optimization.
• Proficient in A/B testing, experimentation approaches, and conversion rate optimization.
• Effective communication and teamwork skills for cross-functional collaboration.
• Detail-focused with excellent organizational skills.
• Experience with e-commerce platforms like Shopify, Magento, or WooCommerce is advantageous.
• Familiarity with marketing automation tools such as MoEngage or CleverTap is a bonus.