Performance Management Specialist

About Impeck Telecom

Impeck Telecom is dedicated to fostering transparent and impactful connections with clients, employees, and the community. Our core mission centers on empowering customers and supporting innovation to help clients maximize customer lifetime value and secure a competitive advantage through efficient and effective marketing strategies.

Key Responsibilities

• Develop and execute high-quality B2B and B2C lead generation campaigns targeting the USA and Indian markets.
• Manage and optimize advertising efforts across platforms including Meta Ads (Facebook and Instagram), Google Ads (Search, Display, Performance Max, YouTube), Microsoft/Bing Ads, LinkedIn Ads, and other paid and organic channels.
• Enhance campaign effectiveness by improving key metrics such as click-through rate (CTR), cost per click (CPC), cost per lead (CPL), return on ad spend (ROAS), and overall conversions.
• Design audience segmentation strategies, including retargeting and creation of lookalike audiences.
• Conduct thorough keyword research, competitive analysis, and A/B testing to refine campaigns.
• Monitor campaign results through tracking tools like Google Analytics, Google Tag Manager, Meta Pixel, and other conversion tracking solutions.
• Prepare detailed performance reports daily, weekly, and monthly, offering actionable insights.
• Collaborate closely with sales teams to ensure lead quality aligns with conversion goals.

Required Qualifications & Skills

• Minimum of three years’ experience in digital marketing with a focus on lead generation.
• Proficiency in managing campaigns on Meta Ads, Google Ads, and Microsoft (Bing) Ads platforms.
• Demonstrated success generating leads for both the USA and Indian marketplaces.
• In-depth knowledge of conversion tracking, optimizing landing pages, and designing marketing funnels.
• Familiarity with Google Analytics, Google Tag Manager, CRM software, and advanced Microsoft Excel skills.
• Strong analytical capabilities paired with excellent communication skills.

Preferred Credentials and Experience

• Certifications from Google Ads and Meta Blueprint are advantageous.
• Experience engaging with international clientele is desirable.
• Additional knowledge in SEO, LinkedIn Ads, email marketing, and automation tools is a plus.