Performance and Growth Marketing Manager

About Urubah

Urubah is a rapidly expanding real estate firm focused on revolutionizing the way people discover, evaluate, and invest in properties. Combining deep market knowledge with advanced technology and data-driven insights, the company strives to provide a superior customer experience while fueling sustainable business growth.

Role Overview

The Performance and Growth Marketing Manager will spearhead the planning, execution, and optimization of digital marketing initiatives aimed at increasing qualified leads, customer acquisition, and revenue. This position requires strong analytical skills, hands-on campaign management expertise, and a relentless drive for continuous improvement.

Key Responsibilities

• Design and implement performance marketing strategies that align with overall business goals.
• Oversee and optimize paid advertising campaigns on platforms such as Google, Meta, Snapchat, TikTok, LinkedIn, among others.
• Monitor and enhance critical KPIs including lead volume, conversion rates, customer acquisition cost (CAC), cost per lead (CPL), and return on ad spend (ROAS).
• Lead conversion rate optimization efforts and conduct A/B testing programs to improve campaign outcomes.
• Assess customer journeys to uncover new growth opportunities across the sales funnel.
• Collaborate closely with sales, product, and creative teams to boost campaign impact and acquisition results.
• Create dashboards and deliver actionable insights to support strategic marketing and business decisions.

Candidate Requirements

• Bachelor's degree in Marketing, Business Administration, or related disciplines.
• At least 5 years of experience in performance, growth, or digital marketing roles.
• Demonstrated success managing multi-channel paid media campaigns and sizable advertising budgets.
• Proficient with Google Analytics 4 (GA4), Google Tag Manager (GTM), marketing attribution models, and automation tools.
• Skilled in lead generation, conversion optimization, and execution of growth strategies.
• Strong analytical capabilities with the ability to convert data insights into actionable tactics.
• Experience working in real estate, proptech, e-commerce, or fast-growing sectors is advantageous.
• Fluency in both Arabic and English, written and spoken, including content creation and presentations to diverse stakeholders.

What We Offer

• Chance to hold a vital role within a thriving organization.
• Position with significant impact on business growth trajectories.
• Dynamic, cooperative, and driven team culture.
• Competitive salary along with opportunities for professional advancement.