Partner Marketing Manager - APAC

Role Overview

The Partner Marketing Manager for APAC will spearhead the regional marketing approach for TikTok's partner ecosystem. This role involves close collaboration with APAC partnerships and global marketing stakeholders to translate TikTok's business and product goals into scalable partner marketing strategies. Key responsibilities include designing partner-led go-to-market programs, enablement content, thought leadership initiatives, integrated campaigns, and strategic industry activations tailored to diverse APAC markets.

Responsibilities

• Lead the development and execution of the APAC partner marketing strategy to accelerate product adoption, attract new advertisers, and enhance TikTok's market presence through priority partners.
• Collaborate with Product Partnerships and regional teams to co-create marketing strategies for key technology, creative, creator, measurement, commerce, and agency partners.
• Adapt global business and product priorities into relevant regional go-to-market initiatives, considering the maturity and specific demands of various APAC markets.
• Design integrated partner-led programs that boost advertiser engagement, education, activation, and adoption across important TikTok products and solutions.
• Create scalable enablement materials, content, and sales assets that empower partners to act as extensions of TikTok’s sales and marketing efforts.
• Develop co-marketing campaigns with strategic partners across digital, webinar, content, case study, thought leadership, and industry activation channels.
• Leverage partner platforms and networks to expand reach and solidify TikTok’s position across the APAC business ecosystem.
• Drive partner-led thought leadership and industry programs to build credibility in areas such as creative, commerce, automation, measurement, and advertising technology.
• Manage marketing strategies for TikTok-owned, partner-owned, and industry events in APAC, ensuring alignment with business goals and measurable results.
• Work closely with Communications and marketing teams to maximize visibility of partnerships, launches, research, and success stories.
• Act as a key regional liaison between Global Business Marketing, Product Marketing, Partnerships, Sales, Communications, and market teams to ensure coordinated execution of strategies.
• Establish measurement frameworks to evaluate partner marketing programs, utilizing insights to refine investments and demonstrate impact.
• Provide regional intelligence and partner opportunities back to global teams to influence future marketing programs and priorities.

Qualification Criteria

• Minimum of 5 years’ experience in partner marketing, product marketing, integrated marketing, partnerships, or similar roles within advertising, media, or technology sectors.
• Proven experience in shaping marketing strategies and programs with external partners such as technology platforms, agencies, or other ecosystem partners.
• Strong understanding of how partnerships enhance product adoption, advertiser growth, and go-to-market success.
• Track record of converting business and product priorities into integrated marketing programs featuring clear goals and measurable outcomes.
• Experience navigating multiple APAC markets and managing regional stakeholder needs.
• Adept at operating in ambiguous environments, establishing new programs, and seamlessly transitioning between strategic planning and hands-on execution.
• Preferred experience includes advertising technology, marketing technology, measurement tools, creative and creator marketing, commerce, and media agencies.
• Demonstrated background in creating partner-led go-to-market, enablement, co-marketing, or demand generation initiatives.
• In-depth understanding of the digital advertising landscape and roles of technology and service partners in advertiser growth.
• Experience collaborating across global and regional teams.

Company Overview

TikTok is a premier global platform for short-form mobile video content, committed to inspiring creativity and bringing joy. With headquarters in Los Angeles and Singapore alongside offices around the world, TikTok fosters a vibrant, diverse team culture rooted in curiosity, humility, and resilience.

Why Work With Us

TikTok’s mission encourages innovative, authentic self-expression and connection. The company prioritizes working with dedicated, adaptable individuals who are motivated to create meaningful impact and embrace a growth mindset. Team members face challenges as opportunities to innovate and achieve significant breakthroughs collaboratively.

Diversity & Inclusion

TikTok is dedicated to fostering an inclusive workplace that values diverse skills, backgrounds, and viewpoints, reflecting its global community. The company passionately supports diverse voices and an environment where everyone can thrive.