North Carolina State Manager

About Sweetens Cove

Sweetens Cove is a distinctive craft spirits company inspired by a renowned golf course, skilled artisanship, and the celebration of friendship and meaningful experiences. Collaborating with an esteemed Master Blender, the brand develops carefully hand-blended spirits that prioritize authenticity and exceptional quality. Emphasizing discovery and storytelling, Sweetens Cove offers unique flavor profiles that appeal to both aficionados and newcomers. The team fosters a creative and hospitable culture connected closely to local communities. The brand's growth is driven by cultivating strong relationships and memorable experiences around its products.

Role Overview

The position of North Carolina State Manager is a part-time, remote role dedicated to managing the brand's footprint and expanding presence throughout North Carolina. Responsibilities include overseeing distributor and retailer relationships, supporting hospitality venue partnerships, conducting virtual and onsite account visits, arranging tastings and promotional activities, and facilitating local marketing initiatives aligned with the Sweetens Cove brand identity. The role demands flexible working hours, including some nights and weekends, to meet event and partner requirements. Other duties encompass sales performance tracking, market feedback gathering, and strategizing collaboratively with team members on state-level objectives.

Key Responsibilities

• Maintain and strengthen connections with distributors, retailers, and on-premise locations to ensure continued product visibility and placement.
• Organize and execute tastings, promotional events, and brand activations within the state.
• Conduct regular visits to accounts, both virtually and in person, to nurture relationships and promote sales.
• Support local marketing campaigns consistent with company branding and goals.
• Monitor sales results, compile reports, and provide insightful market feedback.
• Collaborate with the broader Sweetens Cove team to drive state-wide growth plans.

Required Qualifications

• Experience in sales within the beverage, spirits, or consumer packaged goods sectors, including managing a territory or statewide market.
• Strong skills in relationship development and maintenance with distributors, retail outlets, and hospitality venues.
• Ability to plan and carry out local promotional events, tastings, and logistical coordination while representing the brand professionally.
• Organized with excellent time management to effectively prioritize accounts and manage remote, part-time responsibilities.
• Strong written and oral communication, including confident presentation and brand storytelling abilities.
• Proficient using digital tools such as email, spreadsheets, CRM or sales tracking software for documentation and performance monitoring.
• Self-motivated and capable of independent work, decision-making, and adaptability to shifting market demands.
• Residency in North Carolina with dependable transportation for necessary travel within the state; open to occasional evening and weekend commitments.
• Preferred background includes previous field sales, brand ambassadorship, or market management experience; knowledge of state beverage regulations is advantageous.