Meta Ads Manager

About Emperor Bulls Pvt Ltd

Emperor Bulls Pvt Ltd is a professional education firm dedicated to equipping individuals with practical, industry-relevant skills tailored for today’s rapidly evolving environment. Originating with expertise in financial markets education—covering stock trading, market analysis, and real trading methodologies—the firm has diversified into various educational domains to close the divide between theory and application. Their courses, crafted by industry experts, focus on systematic learning, practice-oriented training, and career-building outcomes. Operating in multiple locations, Emperor Bulls emphasizes quality education, ethical standards, and enduring value for learners and partners.

Role Overview

We are seeking a full-time Meta Ads Manager to be based at our Ludhiana office. This position entails planning, launching, and overseeing paid advertising campaigns across Facebook, Instagram, and related Meta placements to acquire leads and boost enrollments for our programs. Daily responsibilities encompass audience analysis, campaign creation, budget management, A/B testing of creatives and ad copy, and monitoring performance through Ads Manager and complementary tools. Collaboration with marketing, sales, and design teams is key to align campaigns with brand messaging, optimize landing pages, and achieve conversion objectives. The manager will enhance campaign cost-effectiveness, generate frequent performance reports, and suggest data-informed strategy enhancements for digital marketing efforts.

Qualifications and Skills

• Strong verbal and written communication skills to effectively interact with stakeholders and convey campaign results to non-technical audiences.
• Understanding of sales processes including lead funnels, nurturing approaches, and synchronizing ad efforts with enrollment and revenue goals.
• Knowledge of digital marketing fundamentals such as audience segmentation, funnel optimization, and branding techniques.
• Hands-on experience using Meta Ads Manager for setup, creative testing, and optimizing campaigns targeting cost per lead (CPL), cost per acquisition (CPA), and return on ad spend (ROAS).
• Proficiency in project management for campaign planning, timeline management, cross-team coordination, and deliverable tracking.
• Preferably prior hands-on experience managing Facebook and Instagram ad campaigns within education, edtech, or service sectors.
• Additional skills that add value include data analytics, familiarity with Google Analytics or equivalent tools, basic landing page conversion optimization knowledge, and experience with CRM or lead management platforms.
• A bachelor’s degree in Marketing, Business, Communications, or related areas is preferred. Candidates must demonstrate independence, target achievement, and adaptability to evolving digital platforms.