Marketing Specialist

About the Role

Join the marketing team at AHORN Hotels & Resorts and play a key role in shaping and executing marketing strategies for our hospitality brand in Germany. This position offers a diverse range of marketing responsibilities including online and offline channels, creative projects, and brand communication to attract guests to our hotels.

Job Responsibilities

• Collaborate with the team to develop, test, and maintain the company website
• Strengthen and ensure direct sales through the official website
• Manage, expand, and monitor various online marketing formats
• Plan, independently execute, and review SEM, SEO, and GEO marketing measures
• Serve as the online contact person for all AHORN Hotels & Resorts
• Brief and coordinate with multiple online agencies
• Create newsletters, generate reports, and perform analyses for both B2B and B2C audiences
• Support and secure optimal online sales both internally and externally
• Prepare, analyze, and validate reports while ensuring tracking accuracy
• Develop and expand cooperation and destination marketing efforts
• Continue initiatives in sports sponsorship
• Organize and manage events, trade fairs, and customer gatherings
• Oversee various marketing channels
• Conceptualize new ideas and supervise corporate merchandise
• Conduct project-based research and guide coordination of related projects
• Expand and manage the press department
• Assist the marketing team with administrative tasks
• Arrange and design advertisements in daily newspapers, family, and activity magazines
• Coordinate, design, and order all print materials for AHORN Hotels & Resorts
• Execute regular direct mail campaigns targeting guests

Additional Information

The role requires hands-on involvement in both online and offline marketing domains to ensure the brand's visibility and guest engagement are continuously enhanced.