Marketing Manager

About Paramount

Join Paramount, a leader in content entertainment, driven by a mission to captivate audiences worldwide. Our team embraces passion for storytelling, creativity, and a culture of fun and innovation. We strive to create impactful moments for both viewers and our staff, leaving an enduring cultural influence.

Role Overview

The Marketing Manager will lead the execution of marketing initiatives for selected brand and title campaigns across the Paramount+ and Pluto TV platforms. Responsibilities include managing daily campaign workflows, analyzing performance insights, defining KPIs, and adapting strategies to optimize results. This position ensures media expenditures are utilized efficiently by performing post-campaign evaluations and delivering actionable learning to enhance future marketing efforts across the full customer engagement funnel. The role also collaborates closely with Direct Response and CRM teams to deliver consistent messaging across all consumer touchpoints.

This is a fixed-term contract role lasting six months, filling an existing vacancy on the team.

Key Responsibilities

• Plan, develop, and execute marketing strategies across multiple projects.
• Examine consumer data and competitive market intelligence to recommend key performance indicators.
• Analyze campaign outcomes to guide creative approaches, targeting methods, and channel selections.
• Manage brand campaign operations and daily task execution.
• Work cross-functionally with Creative, Social, PR, Performance Marketing, Media, Partner Marketing, Content, Insights & Research teams and agencies.
• Lead media planning and campaign delivery on platforms such as Meta, TikTok, Google, Reddit, and YouTube.
• Develop project work plans to fulfill approved goals.
• Address obstacles and eliminate barriers to meet objectives.
• Manage budgets, timelines, and resource allocations.

Qualifications

• Minimum two years of marketing experience.
• In-depth understanding of marketing strategies and analytical methodologies.
• Proven leadership skills with a record of delivering results.
• Excellent communication capabilities.

Compensation

The hourly base pay for this position is set at $45, exclusive of bonuses, equity, or other benefits which may be available. Base salary determination considers factors such as location, market trends, experience, education, and training.

Additional Information

Applications might undergo screening with AI tools to aid candidate evaluation.

About Paramount Streaming

Paramount Streaming, part of Paramount Global, offers direct-to-consumer services including Pluto TV and Paramount+, spanning free ad-supported TV and paid subscriptions respectively. Pluto TV provides 1,400+ channels globally, featuring live content and originals, while Paramount+ offers live sports, breaking news, and an expansive content catalog across genres including productions from SHOWTIME®.

Employee Benefits and Culture

• Competitive pay and comprehensive benefits.
• Generous paid leave entitlements.
• Engaging and rewarding involvement within a dynamic team.
• Options for both on-site and virtual participation events.
• Opportunities to foster meaningful workplace relationships and build community.

Paramount is an equal opportunity employer committed to diversity, inclusion, and equal employment irrespective of race, ethnicity, religion, gender identity or expression, sexual orientation, age, veteran or disability status.