Manager, Social Marketing

About Netflix

Netflix ranks among the world's foremost entertainment platforms, boasting over 300 million paying subscribers across more than 190 nations. The platform offers a broad spectrum of TV series, films, and games in diverse genres and languages. Members enjoy the flexibility of watching anytime, anywhere, pausing and resuming at will, with the liberty to modify their subscription plans anytime.

Role Overview

This position transcends traditional social media management. Instead of only managing posting schedules and handles, it requires a deep understanding of internet culture at scale. The ideal candidate is a cultural strategist and conversation innovator, deeply immersed in the Indian digital landscape, well-versed in content trends, and capable of transforming cultural moments into influential movements. A passion for diverse Indian languages and regions, including Hindi and South Indian content, is essential. Social marketing at Netflix serves as a driver for growth, intelligence gathering, and brand affinity. The role demands a balance of creativity and analytics, instinct and insight, culture and craft.

Key Responsibilities

• Cultivate and grow India's most engaged OTT community.
• Maintain consistent cultural presence beyond title launches.
• Ensure Netflix India leads in monthly share of voice and influences title dissemination through press and key opinion leaders.
• Gather and analyze real-time audience feedback and sentiment to detect trends and promptly address underperformance.
• Represent audience perspectives internally to guide marketing strategies.
• Engage meaningfully during festivals, cultural events, and regular usage moments.
• Create and expand proprietary social intellectual property that highlights Netflix’s brand personality.
• Collaborate with creators for authentic and credible engagement rather than mere transactional reach.
• Apply programming instincts to prioritize which stories and moments to amplify throughout a title’s lifecycle.
• Partner internally with content, brand, publicity, communications, product, partnerships, and other teams to strengthen campaign ownership and cross-functional collaboration.
• Co-own major brand events throughout the year and lead reactive and amplification strategies to enhance cultural impact.
• Drive expansion beyond metro-centric audiences by collaborating with creators and ecosystem partners to broaden reach.

Candidate Profile

• 8 to 10+ years of experience in social marketing, ideally within entertainment, network/studio marketing, global lifestyle, or digital-first brands, or creative agencies serving the entertainment sector.
• Deep understanding of Indian internet user behavior across diverse regions and audience segments.
• Strong creativity, with the ability to conceive original ideas that command attention.
• Exceptional content programming skills, able to strategically sequence social conversations around titles and identify early cultural opportunities.
• Passionate content enthusiast with informed opinions and a wide consumption of Indian digital entertainment.
• Ability to blend creativity with data-driven decision-making.
• Comfortable managing ambiguity while taking full responsibility for outcomes.
• Excellent narrative skills to grasp how social media shapes brand perception.

Why This Role Is Important

At Netflix India, social marketing does not merely echo culture but actively contributes to its formation. This role influences trends, media headlines, fan communities, and everyday conversations about Netflix shows across India. It offers the opportunity to generate sustained cultural momentum, beyond basic feed management.

Inclusion and Equal Opportunity

Netflix is committed to providing a supportive and accessible interview experience for all applicants. Accommodations are available upon request for disabilities or other needs during the recruitment process. The company is an equal-opportunity employer that values and celebrates diversity, embracing individuals of diverse backgrounds without discrimination on any grounds including race, religion, gender identity, or disability.