Manager - Corporate Communication & PR

Role Overview

Fabindia Limited seeks a seasoned Manager for Corporate Communication and PR to lead strategic media initiatives, strengthen brand presence, and craft compelling narratives aligned with the company's values and vision. This role is based in Faridabad, Haryana and requires onsite presence.

Key Responsibilities

• Lead product-focused visibility through strategic public relations efforts including media outreach and targeted media drops.
• Plan and implement impactful media events, walkthroughs, brand interactions, and engagements.
• Establish and nurture strong ties with Tier 1 and Tier 2 media, lifestyle, business, and regional press.
• Manage PR workflows, campaign schedules, and reporting adhering strictly to turnaround time expectations.
• Monitor media coverage, sentiment analysis, share of voice, and overall campaign effectiveness.
• Assist in planning crisis communications and responding promptly to issues in real-time.
• Enhance leadership visibility via interviews, podcasts, opinion articles, collaborations with key opinion leaders, and speaking engagements.
• Design and execute LinkedIn marketing strategies focusing on corporate updates, thought leadership, and campaign exposure.
• Craft industry narratives, media angles, and integrated communication frameworks to bolster brand positioning.
• Collaborate closely with senior leadership to align strategic messaging and external communications.
• Drive brand storytelling around craftsmanship, artisan clusters, heritage, sustainability, and the broader brand mission.
• Develop communication blueprints for campaigns, product launches, cultural initiatives, and brand-driven efforts.
• Ensure consistent brand value representation across media, content, leadership messages, and marketing platforms.
• Work in coordination with internal units to spotlight stories on craftsmanship, community, and brand purpose.
• Formulate and implement content marketing plans that support brand and business objectives.
• Coordinate content production and distribution with internal teams and external agencies ensuring thematic consistency.

Required Qualifications and Skills

• 7-8 years of experience in lifestyle PR and corporate communications.
• Bachelor’s or Master’s degree in Marketing Communication, Journalism, or related disciplines from a reputed institution.
• Exceptional relationships with editors and senior journalists across media platforms.
• Advanced writing, editing, and storytelling capabilities.
• Sound knowledge of content marketing techniques, SEO, and geographic optimization.
• Experience orchestrating corporate communication strategies and establishing thought leadership.
• Proven ability to manage multiple campaigns and diverse stakeholders effectively.
• Strong skills in presentations, coordination, and project management.
• Analytical mindset with proficiency in data-driven reporting and performance evaluation.
• Excellent networking abilities and relationship management across various industries.
• Expertise in crisis communications and reputation management.
• Comprehensive understanding of the differences and requirements for managing Lifestyle and Corporate PR simultaneously.

Application Details

Interested candidates should submit their resumes directly via email.