LSM and Event Executive

Role Overview

The Local Store Marketing (LSM) and Events Executive will be pivotal in energizing our cafe spaces, transforming them into lively hubs for the community. This involves designing and implementing engaging activities, from creative workshops to private celebrations, aiming to boost customer visits, elevate brand interaction, and generate bookings for premium events like corporate functions and birthday parties.

Key Responsibilities

• Design and manage engaging activities such as perfume crafting, sip & paint sessions, and canvas creation workshops.
• Lead and facilitate in-cafe events including trivia nights, open mic sessions, community gatherings, coffee-related workshops, and ticketed functions, ensuring active guest engagement and vibrant atmospheres.
• Partner with skilled baristas to deliver coffee-centric sessions like brewing demonstrations, latte art classes, and educational tastings.
• Coordinate entertainment aspects by sourcing and booking local performers and musicians for live cafe events.
• Manage all event logistics from planning through execution to guarantee seamless experiences for attendees and smooth store operations.
• Utilize events as strategic opportunities to promote private bookings for occasions such as birthdays, kitty parties, and corporate meetings.
• Maximize event-driven revenue by focusing on activities that increase average order values (AOV) among participants.
• Serve as the central contact point for local event inquiries and group reservation requests.
• Engage with local influencers, enthusiasts, and corporate stakeholders to advertise upcoming cafe events and build community networks.
• Implement both field and digital marketing strategies to achieve full event attendance.
• Deliver exceptional customer experiences during activities to foster high repeat visitation rates.
• Explore and establish local partnerships, including collaborations with creators and community initiatives.

Desired Skills and Qualifications

• A dynamic, outgoing personality capable of commanding attention and leading group activities confidently.
• Creativity with an affinity for lifestyle trends such as art, music, and DIY crafts to continuously refresh event offerings.
• Strong organizational abilities to juggle multiple events across various cafe outlets within the city.
• A sales-oriented approach, skilled at converting workshop participants into clients for larger private events.