Influencer Marketing Coordinator

About Glossier

Glossier is a vibrant brand ecosystem shaped by engaging experiences both online and offline. Over 11 years, we have established a heritage brand that transcends traditional beauty products, deeply rooted in emotional connections, empathy, and consistency. We aim to integrate seamlessly into daily routines, encouraging self-expression and confidence. Our core values—Human, Curious, Playful, and Helpful—guide us as we pursue our mission to become the world's Most Loved Lifestyle Brand.

Role Overview

As an Influencer Marketing Coordinator at Glossier, you will actively assist in cultivating our influencer community and managing talent and campaigns daily. This critical role is part of a compact and devoted team overseeing all influencer partnerships and affiliate initiatives. We seek an individual passionate about forging meaningful connections to amplify Glossier's narrative through authentic, people-centric storytelling. Your innovative approach will support expanding Glossier’s social media presence aligned with company principles and marketing objectives, with a strong emphasis on equity and a people-first perspective.

Responsibilities

• Identify and recruit both local (LA) and global influencer talent matching brand and campaign objectives.
• Facilitate communication and coordination of offer letters and contracts involving agents, talent, and legal teams.
• Oversee communications for the affiliate program, handling emails, content, invitations, and gifting arrangements via ShopMy.
• Maintain comprehensive internal databases including influencer master lists and product seeding trackers.
• Manage the beauty closet operations, including inventory replenishment, sample ordering, product shipments, and accommodating VIP visitors.
• Compile and analyze campaign performance reports, tracking mailers and user-generated content (UGC), and prepare internal presentations.
• Collaborate with paid media teams to identify trending UGC and liaise with content creators.
• Handle administrative duties such as vendor form processing, purchase orders, and invoicing, ensuring timely submissions and payments alongside finance.

One Year Expectations

• Develop and maintain strong relationships with LA-based influencers to cultivate brand loyalty and engagement.
• Proactively propose partnership and additional engagement opportunities aligning with brand identity and campaigns.
• Increase Glossier’s presence on Instagram and TikTok through continuous influencer outreach and product seeding.
• Build and sustain an interconnected community via the LA showroom, collaborating with in-store editors and VIPs.
• Conduct audits of the talent directory to optimize gifting and paid partnership strategies with marketing calendars.
• Stay current with influencer marketing trends and platform updates, integrating new insights into strategy.
• Work cross-functionally to creatively amplify influencer collaborations across all brand moments and campaigns.

Qualifications

• Between 1 and 3 years of experience in influencer marketing, affiliate programs, or similar roles focused on relationship and community management.
• Preferably experienced within beauty or lifestyle brands or agencies.
• Driven to create outstanding influencer and customer experiences.
• Excellent communication skills both externally and internally.
• Strong capabilities in visual and verbal presentations.
• Proficient in managing relationships effectively.
• Keen awareness of cultural trends and the influencer marketing landscape.
• Must be resident in Los Angeles and available for in-office work three days per week.

Compensation and Benefits

• Estimated annual salary ranges between 50000 and 65000 USD.
• Opportunities for salary growth exist contingent on performance.
• Comprehensive benefits package includes medical insurance, 401(k), equity awards as Restricted Stock Units, paid time off, and both short-term and long-term disability coverage.

Equal Employment Opportunity

We maintain a strict non-discrimination policy respecting all protected characteristics in compliance with federal, state, and local laws. This commitment extends to all employment practices from hiring and promotion to compensation and termination.