Head of User Acquisition

About the Role

A partner company is seeking an experienced Head of User Acquisition to join their team remotely from Germany. This strategic leadership position involves owning and expanding the paid user acquisition strategy for a fast-scaling direct-to-consumer subscription service. The role encompasses overall responsibility for performance marketing, budget oversight, and managing a user acquisition team across diverse paid channels.

Key Duties

• Develop and implement comprehensive user acquisition strategies leveraging major paid platforms such as Meta, Google, TikTok, Snapchat, and Pinterest.
• Establish scalable operational systems, including standard operating procedures, testing frameworks, reporting mechanisms, and key performance indicators to underpin sustained growth.
• Lead, mentor, and grow a high-performing user acquisition team, including recruitment, onboarding, coaching, and performance evaluations.
• Oversee substantial paid media budgets ensuring efficient cost management, optimized return on ad spend, and profitable user growth.
• Formulate acquisition strategies informed by business metrics like customer lifetime value, acquisition cost, onboarding success, retention, and average revenue per user.
• Collaborate with analytics teams to enhance attribution models, reporting capabilities, and promote data-driven marketing decisions.
• Drive experimentation through A/B testing, creative improvements, channel diversification, and expansion into international markets.
• Work cross-functionally with product, creative, and leadership teams to align marketing efforts with business objectives.
• Maintain strong partnerships with advertising platforms, technology vendors, and external agencies to maximize acquisition performance.

Candidate Requirements

• Minimum of five years' experience in performance marketing, notably managing user acquisition for direct-to-consumer subscription products.
• Proven track record of managing multi-channel paid acquisition campaigns at scale.
• Demonstrated capability to manage large marketing budgets with full accountability for profitability and ROI.
• Expertise in designing scalable marketing operations, including process creation, reporting systems, and testing methodologies.
• Experience leading and developing user acquisition teams.
• Comprehensive knowledge of paid social, search, and display advertising platforms including Meta, Google, TikTok, Pinterest, Snapchat, etc.
• Strong analytical skills with proficiency in tools such as Google Analytics, Tableau, Excel, SQL, or similar BI platforms.
• Excellent leadership, communication, and organizational abilities suited for a remote, cross-functional environment.
• Highly structured and results-driven, with a pragmatic, hands-on approach to complex performance marketing challenges.

Benefits and Working Conditions

• Fully remote work option with geographic flexibility within eligible regions.
• Unlimited paid time off to promote work-life balance and personal health.
• Paid national holidays.
• Company-provided MacBook for eligible employees.
• Flexible independent contractor agreement providing autonomy and location flexibility.
• Opportunity to lead and contribute meaningfully within a rapidly growing international business offering strong professional growth prospects.
• High-responsibility leadership role with exposure to strategic decision-making and business impact.

Additional Information

This opportunity is managed by a partner company responsible for application handling and subsequent steps. The recruitment process employs AI-assisted tools for candidate shortlisting, ensuring fair and efficient review, though final hiring decisions are made by humans.