Head of Creative

About the British Fashion Council

The British Fashion Council (BFC) is a not-for-profit body that works to strengthen British fashion and extend its influence worldwide. By bringing the sector together, backing creative talent and producing major cultural platforms, it helps designers create sustainable businesses while promoting innovation, diversity and responsible practices. As a membership-based organisation, the BFC encourages cooperation among creative, commercial and institutional partners to build a stronger and more globally competitive fashion industry. Its work is supported by industry patrons, commercial partners and government funding.

The BFC is an Equal Opportunities Employer and is committed to a workplace where inclusion, diversity and equality are actively valued. The organisation encourages people to bring their authentic selves to work and aims to support career growth through a culture of creativity.

Ethos and values

The BFC’s purpose is to support, defend and promote British fashion internationally. Through Strategy 2030: Access, Creativity, Growth, the organisation focuses on improving the industry’s long-term cultural and commercial resilience. It believes meaningful change comes from collaboration, clear purpose and excellence, with a team approach that prioritises opportunities for designers, strong partnerships and wider global reach.

The organisation aims to sustain an inclusive, high-performing environment where ideas are shared openly, talent can develop and innovation is backed by practical action.

Role overview

The Head of Creative will lead the BFC’s creative direction across its platforms, programmes and communications. The role is central to defining how the organisation presents itself to industry and the wider public, ensuring the brand feels confident, contemporary and culturally relevant.

Working with senior leaders and cross-functional teams, this person will shape and deliver creative strategy, safeguard brand consistency and oversee the creation of campaigns, content and experiences with strong impact. The role will also help bring Strategy 2030 to life by turning strategic goals into creative work that builds engagement, reputation and influence.

Working arrangement and location

The office is currently at Soho Works, 180 Strand, Temple, London, WC2R 1EA. This is a full-time hybrid position with three working days in the office. Standard working hours are 09:30 to 17:30, although flexibility and non-standard hours will be needed during events.

Responsibilities

• Set and guide the BFC’s overall creative vision across branding, campaigns and platforms.
• Build and protect a clear visual and storytelling identity that aligns with organisational priorities.
• Lead creative development and delivery for major BFC initiatives and campaigns, including London Fashion Week and The Fashion Awards.
• Partner with teams across the organisation on creative strategy, particularly for brand partnerships and digital concepts.
• Contribute to internal pitch and ideation work when required.
• Oversee creative output across social, digital, events and owned channels to ensure strong storytelling, quality execution and audience engagement.
• Manage agencies, production partners and freelance creatives to maintain high standards across all touchpoints.
• Work with communications, partnerships and programme teams to convert objectives into effective creative outputs.
• Encourage new formats, fresh storytelling approaches and better audience engagement.
• Create efficient creative workflows and approval processes that support consistency.
• Support the organisation’s brand refresh, the introduction of the new brand book and the ongoing evolution of the BFC’s creative positioning.

Skills and experience

• Extensive experience in a senior creative leadership position within fashion, culture, media or another brand-led organisation.
• Strong ability to shape and execute creative strategy across campaigns, platforms and live experiences, including work with brand partners.
• Demonstrated success in leading brand identity, visual direction and integrated storytelling.
• Experience managing creative teams, agencies and production partners to deliver high-quality work quickly.
• Capability to turn organisational strategy into clear creative direction and deliverables.
• Experience running creative work across social, digital, content and events.
• Confident stakeholder management skills with the ability to influence senior leaders and external partners.
• Strong communication and presentation abilities.
• Ability to balance multiple priorities while maintaining creative quality in a fast-moving environment.
• Deep awareness of contemporary culture, audience behaviour and creative trends.
• Desirable: experience in the creative industries or fashion sector, including fashion-related platforms or campaigns.
• Desirable: international campaign or cultural platform experience.
• Desirable: background in brand transformation or repositioning work.
• Desirable: understanding of commercial partnerships and how creative work supports value creation.
• Desirable: familiarity with digital product, platform or user experience design.
• Desirable: experience in membership organisations, cultural institutions or not-for-profit settings.
• Desirable: knowledge of sustainability, circularity or responsible fashion themes.

Key relationships

• CEO and Senior Leadership Team
• Leads from Communications, Partnerships and Programmes
• External creative agencies, production partners and suppliers
• Designers, cultural partners and industry stakeholders

Role progression

This position offers the chance to influence the long-term creative positioning of the BFC and contribute to the organisation’s strategic growth. With strong performance, the role may expand into broader leadership across brand strategy, cultural platforms and international creative direction.

Additional information

This role requires a high level of flexibility, especially during events, where working hours may fall outside the standard schedule.