Growth Marketing Manager

About Swimply

Swimply is an innovative online platform that empowers homeowners to share their unique recreational spaces with their communities. Initially focusing on swimming pools, which grew the business beyond $50M in revenue over four years, Swimply is expanding to include hot tubs, tennis courts, and hourly home rentals, creating a brand new category of localized experiences similar to Airbnb.

Role Overview

We are seeking a passionate Growth Marketing Manager who thrives on creative experimentation. This role involves pioneering new growth channels, launching bold marketing campaigns, and influencing culture to favor Swimply. The ideal candidate is a proactive innovator who converts ideas swiftly into impactful traction across multiple marketing channels.

Key Responsibilities

• Develop and execute a dynamic growth strategy involving scrappy, high-impact experiments aimed at acquiring both guests and hosts.
• Discover and leverage unconventional marketing channels including guerrilla marketing, collaborations with content creators, and engaging local brand stunts.
• Conceptualize and implement brand partnerships that elevate Swimply's presence within cultural conversations.
• Organize and execute experiential marketing events such as pop-up activations, pool parties, sports tournaments, and local takeovers to attract new customers.
• Constantly monitor key growth metrics, amplifying strategies that perform well and swiftly discarding underperforming initiatives.
• Collaborate cross-functionally with Product, Operations, and Design teams to transform growth hacks into scalable programs.

Why This Position is Crucial

As Swimply accelerates its growth trajectory, this role directly drives how millions of users discover our platform through inventive campaigns and viral events. This position is ideal for someone who is both a creative strategist and a cultural connector.

Candidate Requirements

• 5 to 7+ years of relevant experience in growth, brand, or marketing roles demonstrating measurable impact.
• Strong ability to generate and execute innovative marketing campaigns that yield measurable outcomes.
• Expertise in both high-level strategic brand positioning and detailed tactical implementation.
• Data-driven, analytical thinker comfortable with continuous testing and rapid iteration.
• A resourceful creative risk-taker who excels in ambiguous environments.
• Preferred: experience working with two-sided marketplaces or community-centric platforms.

Compensation and Benefits

• Competitive salary coupled with equity options.
• Comprehensive health benefits including medical, dental, and vision coverage.
• Unlimited paid time off policy.
• Remote-first work culture available for U.S. and Canada residents.
• Opportunities for leisure activities such as pool and pickleball access.
• Direct collaboration with the company founder in a fast-growing marketplace that caters to over 2 million guests annually.