Freelance Brand Designer

Overview

Mindrift seeks a proficient Brand Designer to join the Tendem project and craft compelling visual identities for real-world brands and products. This freelance, part-time position is remote and suited for creative professionals skilled in brand asset development, visual identity formulation, and upholding brand cohesion.

Company Mission

Mindrift connects industry experts with cutting-edge AI technology projects to foster the advancement of high-quality AI solutions through collaborative global expertise.

Role Description

As the Brand Designer on the Tendem project, you will focus on establishing solid brand assets, including logos and color schemes, ensuring uniformity across all materials. You will lead the visual identity architecture, modernize brand aesthetics, and maintain consistent design standards across digital and print platforms using industry-standard software.

Responsibilities

• Design foundational brand assets such as logos and comprehensive visual identities with detailed color palettes.
• Organize and provide variations of key branding elements systematically.
• Maintain strict brand consistency in all materials, including internal documents, pitch decks, and social media kits.
• Construct scalable visual systems aligned with contemporary design principles.
• Verify design quality across platforms ensuring flawless brand presentation in digital and print formats.

Qualifications & Experience

• Minimum of two years relevant experience in brand design, graphic design, art direction, or visual communication.
• Bachelor's or Master's degree in Graphic Design, Visual Arts, Communication Design, or related fields preferred.
• Strong portfolio focusing on brand identity, logo creation, and brand guideline development necessary.

Technical Skills

• Proven expertise in creating brand identities from the ground up including logos, color schemes, and typography systems.
• Advanced proficiency with Adobe Creative Suite (Illustrator, Photoshop, InDesign) and Figma for design asset management.
• Ability to adapt brand elements accurately across various digital and print media.
• Strong organizational skills to develop clear brand guidelines and maintain structured asset libraries.

Additional Requirements

• Strategic and detail-oriented mindset focused on sustainable brand equity.
• Commitment to preserving visual consistency and acting as a dedicated brand steward.
• Self-motivated and capable of independent problem-solving.
• Portfolio of branding work must be submitted with application.
• English proficiency at upper-intermediate level (B2) or higher.

Workload & Compensation

The project demands approximately 10-20 hours per week during peak phases, dependent on workload. Compensation can reach up to $50 per hour, varying by contribution level, project scope, and complexity. Payment rates differ among platform projects.