Ecommerce UI/UX Designer

About SHOPLINE

Established in 2013, SHOPLINE is a prominent and expanding SaaS provider dedicated to empowering retailers to enhance their commerce capabilities. The platform offers merchants an integrated commerce solution encompassing e-commerce, social commerce, point-of-sale, and customer relationship management tools. With an open architecture and a robust partner ecosystem, SHOPLINE delivers advanced technology to help merchants thrive competitively worldwide. It serves over 600,000 merchants globally and is headquartered in Singapore with approximately 2,000 team members.

Role Overview

We are seeking an Ecommerce UI/UX Designer passionate about creating visually appealing, user-friendly, and high-performing digital commerce experiences. This role suits designers with refined visual design skills, solid knowledge of e-commerce, business acumen, and strong client communication abilities. You will collaborate directly with brands, understanding their objectives and customer challenges, then transform these insights into clear design directions, prototypes, and build-ready deliverables.

Responsibilities

• Manage brand design projects end-to-end, engaging with clients to grasp their brand identity, business model, target customers, and e-commerce aspirations.
• Analyze client discussions, shopper insights, business requirements, and merchant data to form actionable design recommendations.
• Design e-commerce user experiences across essential pages, touchpoints, and campaign events.
• Create modern, clean, conversion-oriented interfaces supporting brand storytelling, product discovery, shopper trust, merchandising, and business outcomes.
• Develop prototypes using Figma, Figma Make, Claude, or other AI-assisted tools to explore and validate visual ideas.
• Craft visual designs and brand assets tailored for e-commerce environments.
• Leverage user feedback, merchant insights, and business analytics to uncover design opportunities and guide decisions.
• Present design concepts effectively with compelling storytelling and solid rationale.
• Collaborate closely with technical teams and implementation partners to ensure design feasibility and accurate delivery.
• Prepare detailed design files, responsive layouts, annotations, interaction notes, and hand-off documentation.
• Oversee the entire design quality process from concept through implementation and final quality assurance.
• Evaluate the delivered designs and provide constructive feedback to ensure alignment with intended standards.

Qualifications

• Minimum of 3 years’ experience in UI/UX design, specifically for e-commerce, web, digital products, or brand experience design.
• Strong portfolio showcasing responsive e-commerce designs, visual polish, UX methodology, and commercial impact.
• In-depth understanding of e-commerce platforms, shopper journeys, page templates, theme usage, third-party app integrations, and implementation workflows.
• Knowledge of shopper psychology, product discovery, trust building, merchandising, conversion optimization, retention strategies, and customer lifetime value.
• Ability to interpret merchant data, user feedback, and business contexts to inform effective design solutions.
• Excellent skills in visual design and branding, capable of producing high-quality e-commerce page designs, marketing assets, and storytelling components.
• Business-oriented mindset relating design decisions to brand objectives, revenue potential, customer experience, and client needs.
• Superior communication and storytelling skills to articulate design reasons and influence stakeholders.
• Experience collaborating with development and technical teams, producing clear implementation-ready designs and documentation.
• Adaptable and fast learner able to work in dynamic environments, respond positively to feedback, and uphold high-quality standards with attention to detail.
• Effective collaborator who shares progress early, facilitates feedback, and aligns cross-functional teams.

Preferred Experience

• Background working in agencies, e-commerce consultancies, SaaS companies, or platforms within the e-commerce ecosystem.
• Education or experience in UX, human-computer interaction, psychology, consumer behavior, marketing, or related disciplines.
• Familiarity with e-commerce growth tactics like subscription models, loyalty programs, product bundles, review systems, merchandising, landing pages, personalization, or customer retention.
• Proficiency in using AI tools to enhance design exploration, prototyping, usability audits, research synthesis, content creation, or workflow productivity.

Success Factors

• The ideal designer understands brand goals, shopper confidence triggers, and translates these into effective, visually engaging and pragmatic e-commerce designs.
• They integrate brand storytelling, customer needs, business aims, insights, and technical realities into cohesive design strategies.
• They demonstrate dedication to design quality, are receptive to feedback, learn swiftly, and can manage both big-picture thinking and detailed execution seamlessly.

Application Instructions

Applicants are requested to submit their resume along with a portfolio demonstrating e-commerce or web design projects that showcase their process, decision-making, visual craftsmanship, and prototypes.