Social Commerce Executive

Company Overview

Reckitt is a global leader known for its trusted hygiene, health, and nutrition brands. Our mission is to protect, heal, and nurture, striving to create a cleaner and healthier world by making high-quality hygiene and wellness products accessible to all.

About the Role

We are seeking a Social Commerce Executive to drive and support the expansion of our social commerce initiatives across platforms like TikTok Shop and emerging social channels. This position demands a deep understanding of social content, livestream operations, and digital engagement tactics that directly impact commerce outcomes.

Key Responsibilities

• Manage daily operations of social commerce platforms, primarily focusing on TikTok Shop.
• Plan, coordinate, and execute livestream activities including setup, moderation, and analysis post-session.
• Collaborate with internal teams, agencies, content creators, and hosts to develop compelling livestream and video material.
• Help produce short-form videos and content designed to boost viewer engagement and conversion rates.
• Ensure accurate representation of products, promotions, vouchers, and campaign assets during livestreams and platform events.
• Track and report performance indicators such as views, engagement, click-through rates, gross merchandise value, and conversions.
• Keep current with TikTok platform updates, trends, and social commerce best practices as well as competitor activities.
• Assist with campaign logistics and planning for major commercial events, including product launches and mega campaigns.
• Oversee operational necessities such as product sampling, seeding, and livestream coordination.
• Support reporting duties with comprehensive post-event and campaign performance summaries.

Experience and Skills Required

• Hands-on experience with TikTok, TikTok Shop, and broader social commerce ecosystems.
• In-depth knowledge of livestream functionality, including event setup, moderation, audience interaction, and conversion tactics.
• Proficiency in creating and editing short-form videos using tools like CapCut, Canva, or Adobe Premiere Pro.
• Basic understanding of livestream production elements including lighting, audio equipment, and streaming workflows.
• Keen interest in digital media, creator economy, and current social media trends.
• Strong coordination and communication abilities to effectively manage multiple stakeholders.
• Able to thrive in a fast-moving, campaign-focused environment.
• Familiarity with Microsoft Excel and PowerPoint is preferred.

Preferred Qualifications

• Diploma or degree in Marketing, Business, Communications, Media, or related fields.
• Previous experience in eCommerce, social commerce, influencer marketing, or content production is advantageous.
• Experience facilitating TikTok livestreams or collaborating with creators is a plus.

Benefits and Inclusion

We prioritize inclusion and support career growth through global Employee Resource Groups and wellness initiatives like parental benefits, mental health programs, and life insurance. We offer competitive pay aligned with performance and additional benefits adapted to local markets, including global share plans and short-term incentives to reward outstanding achievements.

Equal Opportunity Statement

We value diversity and consider applicants based on potential as well as experience. All qualified candidates will be treated fairly regardless of age, disability, ethnicity, religion, gender identity, sexual orientation, or other protected statuses under applicable laws.