Designer

About VML and WPP

VML, a leading creative agency under WPP, specializes in integrating brand experience, customer experience, and commerce to foster connected brands that accelerate growth. It is renowned globally for innovative, award-winning work serving high-profile clients such as AstraZeneca, Colgate-Palmolive, Dell, Ford, Microsoft, Nestlé, The Coca-Cola Company, and Wendy's. VML is recognized as a leader across multiple marketing and digital experience service domains and includes a highly awarded health-focused network, VML Health. Supported by over 26,000 employees across more than 55 markets, VML operates prominently in cities like Kansas City, New York, Detroit, London, São Paulo, Shanghai, Singapore, and Sydney.

WPP stands as a trusted growth partner to the world’s foremost brands, offering an integrated platform combining media intelligence, creativity, production, enterprise solutions, and strategic advice to help clients navigate transformation and pursue growth.

Role Summary

This Designer role is based in vibrant London as part of the Experience Design team within VML MAP—an expertise hub for CRM, marketing automation, and personalization. The position involves creating compelling brand experiences and digital communications, crafting visual content aligned with client business goals and audience insights. The focus centers on CRM and loyalty initiatives among global clients, ensuring all creative outputs uphold excellence and innovation.

Key Responsibilities

• Developing and establishing visual guidelines and master templates specifically for CRM channels.
• Providing design advice and maintaining visual identity integrity across direct marketing channels including emails, SMS, apps, paid and social media, and loyalty programs.
• Producing creative content assets aligned with established templates and design standards.
• Designing or customizing illustrations, icons, logos, and other visual elements.
• Visualizing marketing strategies and customer journeys for a unified and immersive experience.
• Participating in brainstorming sessions independently or collaboratively to conceptualize engaging digital experiences.
• Visualizing the customer journey comprehensively from initial interaction through to loyalty cultivation.
• Actively contributing to project lifecycles, from concept through execution and client approval, collaborating closely with strategists, account management teams, consultants, and more.

Collaborative Environment

The designer will work closely with a diverse and talented group—including designers, copywriters, motion designers, creative leads, communication strategists, UX designers, data scientists, developers, and project managers—within a dynamic, creative London office fostering a collaborative and innovative workplace culture.

Candidate Profile and Qualifications

• Minimum of three years' design experience within an advertising agency or in-house creative team.
• Advanced proficiency in design tools including Figma and Adobe Creative Suite (Photoshop, Illustrator), with a preference for After Effects skills.
• Comfort working with PowerPoint, including animation features.
• Familiarity and enthusiasm for generative AI technologies such as Claude, with capability in effective prompting and a desire to deepen expertise.
• Strong conceptual abilities to create novel graphic designs and reimagine existing brand assets.
• Capability to adhere to or develop brand guidelines as necessary.
• Effective time management, proactive problem-solving skills, and adeptness at handling ambiguity and complex briefs.
• Experience with illustration, conceptual design, or brand identity development is advantageous.
• Fluency in both written and spoken English is mandatory.

VML MAP and Work Culture

VML MAP is a global Center of Excellence dedicated to enhancing customer-brand relationships through advanced personalization at scale. The team harnesses consultancy insight, agency creativity, technology, and data to support leading brands in becoming truly customer-centric. The group encompasses over 1000 experts from more than 55 nationalities worldwide.

VML’s global network consists of over 30,000 employees across more than 150 offices in 60 countries, fostering an inclusive culture valuing diversity and collaboration.

VML supports a hybrid work approach encouraging presence in the office approximately four days weekly, promoting teamwork and creative synergy. Flexible arrangements are available upon request during interviews.

Equal Opportunity and Privacy

VML and WPP are committed to equal opportunity employment and fostering an inclusive workplace free from discrimination. Applicants are assured of fair consideration regardless of background and encouraged to review the company’s recruitment privacy policies.